Ruff Rover 2.0 Dog Seat Cover
FailShoppers spend an estimated $22K a year here, so Ruff Rover 2.0 Dog Seat Cover is a Fail.
- Flapen Score
- 34 / 100Ranks 3,745 of 3,978 Pet Supplies niches · −17 vs the category median of 5134
- Market size
- $22K/yr28K searches / yr
- 90-day growth
- -22.6%search demand this quarter
- Competition
- 49%top-5 click share · 18 brands · 32 sellers
Flapen Score
Ruff Rover 2.0 Dog Seat Cover against its category
The dotted line is the Pet Supplies average. Past it, Ruff Rover 2.0 Dog Seat Cover is stronger. Inside it, weaker.
Market
The Ruff Rover 2.0 Dog Seat Cover market on Amazon at a glance
Shoppers on Amazon United States searched for Ruff Rover 2.0 Dog Seat Cover 28K times last year and spent an estimated $22K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- -22.6%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $22Ka year
- Peak month
- November5.9× the quietest month
- Top search term
- ruff rover 2.0 dog seat cover hard bottom16K searches a year
02 · Price
A sale here is worth $87.30.
Listings sell for $87.30 on average, from $32.81 to $166.61. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $87.30 that is $0 to $9K a year per listing.
- Average price
- $87.30inside the $15 to $100 sweet spot
- Price range
- $32.81–$166.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #47 within Carriers & Travel Products. It carries 4,678 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 5.7%
- Average rank
- #47in Carriers & Travel Products
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 4,678per listing
- Listings tracked
- 29
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 19 months
Products
Top Ruff Rover 2.0 Dog Seat Cover products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
32
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
49%
Top 20: 89%
Open market
24%
- Brand 125%
- Brand 218%
- Brand 317%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Ruff Rover 2.0 Dog Seat Cover search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.9×
Search terms
Top Ruff Rover 2.0 Dog Seat Cover search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ruff rover 2.0 dog seat cover hard bottom16K/yr
- truck back seat extender for dogs5K/yr
- back seat extender for dogs truck4K/yr
- ruff rover dog seat cover4K/yr
Reviews and returns
What reviews say buyers love and hate about Ruff Rover 2.0 Dog Seat Cover
We read the reviews and the return reasons for every product selling here.
“Doesn't last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Dog Toys
$35.7M/yr-6.0%
Flea Repellent for Dogs
$1.7M/yr+136.7%
Bully Sticks
$12.4M/yr-6.9%
Kitten Bottles for Nursing
$457K/yr+166.2%
Pet Odor Eliminator for Home
$1.6M/yr+10.3%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ruff Rover 2.0 Dog Seat Cover questions
Answered from the same tracked data.