Ruff Rover

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $271K a year.

Searches, last 12 months

161K

Growth, 90 days vs prior 90

+2.7%

Conversion, latest week

2.2%

Market size, estimated

$271Ka year

Peak month

November3.3× the quietest month

Top search term

k9 cruiser hard bottom cover15K searches a year

Listings sell for $76.80 on average, from $13.97 to $166.61. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $76.80 that is $8K to $19K a year per listing.

Average price

$76.80inside the $15 to $100 sweet spot

Price range

$13.97–$166.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$8K–$19K

Returns

3.1%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #97 within Carriers & Travel Products. It carries 3,929 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

5.3%

Average rank

#97in Carriers & Travel Products

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

3,929per listing

Listings tracked

32

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

7Amazon's first-year sales bar

Average brand age

25 months