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Ruff Greens

Fail

The top 5 products take 100% of clicks, so Ruff Greens is a Fail.

Flapen Score
47
47 / 100
Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 51
Market size
$271K/yr117K searches / yr
90-day growth
-18.7%search demand this quarter
Competition
100%top-5 click share · 4 brands · 7 sellers

Flapen Score

Ruff Greens against its category

The dotted line is the Pet Supplies average. Past it, Ruff Greens is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ruff Greens market on Amazon at a glance

Shoppers on Amazon United States searched for Ruff Greens 117K times last year and spent an estimated $271K. All 4 brands take every click. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $271K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-18.7%
Conversion, latest week
6.3%
Market size, estimated
$271Ka year
Peak month
February1.5× the quietest month
Top search term
ruff greens for dogs55K searches a year

02 · Price

A sale here is worth $37.01.

Listings sell for $37.01 on average, from $25.73 to $70.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,250 to 1,500 of them. At $37.01 that is $46K to $56K a year per listing.

Average price
$37.01inside the $15 to $100 sweet spot
Price range
$25.73–$70.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
1,250–1,500
Revenue per listing a year
$46K–$56K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #509 within Health Supplies. It carries 783 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#509in Health Supplies
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
783per listing
Listings tracked
5

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Ruff Greens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 172%
  • Brand 220%
  • Brand 34%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Ruff Greens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.5×

Search terms

Top Ruff Greens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ruff greens for dogs55K/yr
  • ruff greens30K/yr
  • rough greens for dogs13K/yr
  • ruff greens supplement for dogs9K/yr
  • ruff greens reviews5K/yr
  • rough greens3K/yr
  • rough greens dog supplement1K/yr

Reviews and returns

What reviews say buyers love and hate about Ruff Greens

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Pet Friendly”
30%of negative reviews mention “Value For Money”
0.1%of orders come back
“very expensive throw away”
A buyer, on “Value For Money”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Ruff Greens questions

Answered from the same tracked data.