rubber tray
Skip itA deep review moat (19,460 avg reviews) — this niche doesn't clear our bar today.
Avg price
Incredible$28.62avg listing price — sweet spot $15–$100
Price range
Great$9.26–$67.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$200K$200K/yr · 401K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad19,460.47avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, rubber tray is a $200K/yr Amazon United States market (401K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 36/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
rubber tray market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $229K–$286K
- units × avg price
- Launch success
- —
- 1 of 2 new (360d)
- Conversion rate
- 1.7%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 63%
- Out of stock
- 17.4%
- Avg brand age
- 42 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
22
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
6%
- MidWest Homes for Pets73%
- MOFBEAWK7%
- BOWHAUS5%
- Hoki Found5%
- ukeetap2%
- Holywarm2%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.1×
Top rubber tray search terms
- dog crate tray62K/yr
- dog kennel tray24K/yr
- dog crate tray replacement35K/yr
- dog crate liner29K/yr
- crate tray19K/yr
- dog crate pan25K/yr
- kennel tray19K/yr
- dog crate replacement tray17K/yr
- trays for dog crates17K/yr
- dog kennel tray replacement18K/yr
Top rubber tray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LifeStages by MidWest Homes for Pets 36-Inch Replacement Pan Measures 35.5 x 23.8 x 1 Inches Universal Leak-Proof Tray for Dog Crates & Multi-Purpose Use Fits Most Standard 36 Wire Crates
MidWest Homes for Pets$22.254.6★54,096 rev
MidWest Homes for Pets 42-Inch Replacement Pan Measures 41.3 x 27.75 x 1 Inches Universal Leak-Proof Tray for Dog Crates & Multi-Purpose Use Fits Most Standard 42 Wire Crates
MidWest Homes for Pets$23.494.6★54,096 rev
MidWest Homes for Pets 36-Inch Replacement Pan Measures 35.5 x 23.8 x 1 Inches Universal Leak-Proof Tray for Dog Crates & Multi-Purpose Use Fits Most Standard 36 Wire Crates
MidWest Homes for Pets$23.734.6★54,096 rev
MidWest Homes for Pets Replacement Pan 42 Inch Long Midwest SUV Dog Crate; 41.34L x 20.48W x 1.19H Inches; 24PAN; Black
MidWest Homes for Pets$23.294.0★1,803 rev
LifeStages by MidWest Homes for Pets 24-Inch Replacement Pan Measures 23.63 x 17.72 x 1 Inches Universal Leak-Proof Tray for Dog Crates & Multi-Purpose Use Fits Most Standard 24 Wire Crates
MidWest Homes for Pets$17.454.6★54,096 rev
Newest
by launch date
ukeetap Extra Thick Silicone Mat Waterproof with Raised Edge 19 x 12 BPA Free Non-Slip Dog & Cat Food Mat Feeding Mat for Food and Water Bowls Spill Proof Mat to Protect Floors Gray
ukeetap$9.261,848 rev
Holywarm Replacement Tray for Dog Crate Pans Large 24 Inch Plastic Bottom Pan for Pet Kennel Crate Liner Trays (24 inch)
Holywarm$22.10163 rev
BOWHAUS Machine-Washable Dog Bed Pad & Tray for 42-Inch Kennel Non-Slip Flat Cozy Sleeping Mat & Easy-Clean Plastic Replacement Crate Pan Comfortable & Durable for Dogs Rabbits Cats Various Pets
BOWHAUS$31.1450 rev
BOWHAUS 28.9-Inch Dog Crate Pan Replacement Sturdy Waterproof Plastic Tray for 30-Inch Pet Rabbit Ferret Critter Kennels Versatile Pan and Easy to Clean
BOWHAUS$16.03119 rev
BOWHAUS 35-Inch Dog Crate Pan Replacement Sturdy Waterproof Plastic Tray for 36-Inch Pet Rabbit Ferret Critter Kennels Versatile Pan and Easy to Clean
BOWHAUS$23.70119 rev
Trending
90-day click momentumHolywarm Replacement Tray for Dog Crate Pans Large 24 Inch Plastic Bottom Pan for Pet Kennel Crate Liner Trays (24 inch)
Holywarm$22.104.6★
MOFBEAWK Dog Crate Tray 47-ChewProof Replacement Pan Easy to Clean Easy to Assemble Ideal for Potty Training-Perfect for Pet Crates & Kennels(46.85 L x 29.17 W x 1.0 H Tray 47 fit 48 Crate)
MOFBEAWK$48.894.3★
BOWHAUS Machine-Washable Dog Bed Pad & Tray for 42-Inch Kennel Non-Slip Flat Cozy Sleeping Mat & Easy-Clean Plastic Replacement Crate Pan Comfortable & Durable for Dogs Rabbits Cats Various Pets
BOWHAUS$31.144.5★
MidWest Homes for Pets 30-Inch Replacement Pan Measures 29.06 x 18.51 x 1 Inches Universal Leak-Proof Tray for Dog Crates & Multi-Purpose Use Fits Most Standard 30 Wire Crates
MidWest Homes for Pets$18.424.6★
ukeetap Extra Thick Silicone Mat Waterproof with Raised Edge 19 x 12 BPA Free Non-Slip Dog & Cat Food Mat Feeding Mat for Food and Water Bowls Spill Proof Mat to Protect Floors Gray
ukeetap$9.264.7★
What buyers say about rubber tray
What buyers praise and complain about, mined from review topics.What buyers love
“Fit the cage correctly”
“Easy to clean up after use”
“Awesome quality”
“Exactly as pictured”
“Very durable and easy to clean”
“works well for purpose”
“The plastic is sturdy”
“Good value”
“Great for small pets”
“easy clean water proof”
What buyers complain about
“Too small”
“Very flimsy”
“Poor quality”
“Not as described”
“Thinner and more pliable than expected”
“will break soon”
“Not right color”
“makes it hard to pick up to clean without spilling because it is a flexible mat”
“Not chew proof”
“it would leak onto the tile”
Top return reasons
Common questions
- Is rubber tray profitable to sell on Amazon United States?
- The niche generates $200K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (36/100).
- How competitive is the rubber tray niche?
- 10 brands and 22 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in rubber tray?
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 3.5%.
- When does demand for rubber tray peak?
- Demand is steady year-round — the busiest month runs 1.1× the quietest.
- What does it cost to enter the rubber tray niche?
- Listings span $9.26–$67.84; the average listing price is $28.62 (sweet spot $15–$100). The average incumbent carries 19,460 reviews — the moat a new listing must climb.