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Rubber Tray

Fail

The average product has 19,460 reviews to catch up to, so Rubber Tray is a Fail.

Flapen Score
36
36 / 100
Ranks 3,650 of 3,978 Pet Supplies niches · −15 vs the category median of 51
Market size
$200K/yr401K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
68%top-5 click share · 10 brands · 22 sellers

Flapen Score

Rubber Tray against its category

The dotted line is the Pet Supplies average. Past it, Rubber Tray is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rubber Tray market on Amazon at a glance

Shoppers on Amazon United States searched for Rubber Tray 401K times last year and spent an estimated $200K. The top 5 brands take 92% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 401K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.

Searches, last 12 months
401K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
1.7%
Market size, estimated
$200Ka year
Peak month
July1.1× the quietest month
Top search term
dog crate tray62K searches a year

02 · Price

A sale here is worth $28.62.

Listings sell for $28.62 on average, from $9.26 to $67.84. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $28.62 that is $14K to $21K a year per listing.

Average price
$28.62inside the $15 to $100 sweet spot
Price range
$9.26–$67.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$14K–$21K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #25 within Crates, Houses & Pens. It carries 19,460 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
79%
Out of stock, average day
17.4%
Average rank
#25in Crates, Houses & Pens
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
19,460per listing
Listings tracked
19

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Rubber Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

22

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

6%

  • Brand 173%
  • Brand 27%
  • Brand 35%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (4 brands, 6%)

Demand

Rubber Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.1×

Search terms

Top Rubber Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog crate tray62K/yr
  • dog kennel tray24K/yr
  • dog crate tray replacement35K/yr
  • dog crate liner29K/yr
  • crate tray19K/yr
  • dog crate pan25K/yr
  • kennel tray19K/yr
  • dog crate replacement tray17K/yr
  • trays for dog crates17K/yr
  • dog kennel tray replacement18K/yr

Reviews and returns

What reviews say buyers love and hate about Rubber Tray

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
3.5%of orders come back
“Too small”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Rubber Tray questions

Answered from the same tracked data.