Rubber Dog Bone

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $211K a year.

Searches, last 12 months

232K

Growth, 90 days vs prior 90

-12.5%

Conversion, latest week

8.1%

Market size, estimated

$211Ka year

Peak month

December2.3× the quietest month

Top search term

kong bone41K searches a year

Listings sell for $11.21 on average, from $3.86 to $29.80. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $11.21 that is $3K to $6K a year per listing.

Average price

$11.21under the $15 to $100 sweet spot

Price range

$3.86–$29.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.5%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #71 within Toys. It carries 20,479 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

100%

Out of stock, average day

0.1%

Average rank

#71in Toys

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

20,479per listing

Listings tracked

34

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

64 months