Rubber Chicken Dog Toy

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $215K a year.

Searches, last 12 months

242K

Growth, 90 days vs prior 90

-12.6%

Conversion, latest week

7.1%

Market size, estimated

$215Ka year

Peak month

December2.6× the quietest month

Top search term

rubber chicken dog toy71K searches a year

Listings sell for $12.46 on average, from $6.76 to $27.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $12.46 that is $3K to $6K a year per listing.

Average price

$12.46under the $15 to $100 sweet spot

Price range

$6.76–$27.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

1.1%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #245 within Toys. It carries 12,267 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

95%

Out of stock, average day

4.3%

Average rank

#245in Toys

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

12,267per listing

Listings tracked

21

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months