Is round cat scratcher profitable to sell on Amazon United States?

The niche generates $149K/yr across 32 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is +8.7%. Flapen's verdict: Worth a look (57/100).

How competitive is the round cat scratcher niche?

23 brands and 32 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in round cat scratcher?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.3%.

When does demand for round cat scratcher peak?

Demand peaks in Nov; the busiest month runs 2.0× the quietest.

What does it cost to enter the round cat scratcher niche?

Listings span $8.63–$39.05; the average listing price is $21.26 (sweet spot $15–$100). The average incumbent carries 1,895 reviews — the moat a new listing must climb.

round cat scratcher

Worth a look

Shows a sweet-spot price point ($21.26 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great$21.26

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 6% kills the launch gate

Brand share

Great57%

top-5 brand share — no brand owns this niche

Price range

Great$8.63–$39.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,895.44

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+8.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$149K

$149K/yr · 153K searches

According to Flapen's Amazon United States niche tracking, round cat scratcher is a $149K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov. Verdict: Worth a look — 57/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

round cat scratcher market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $170K–$213K; units × avg price
Launch success: 50%; 5 of 10 new (360d)
Conversion rate: 4.6%
Avg BSR: #145
Page quality: 0%
Prime: 97%
Sponsored: 94%
Out of stock: 0.7%
Avg brand age: 28 months
Avg seller age: 138 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

Top-5 brand share

57%

Top 20: 98%

Top-5 click share

45%

Top 20: 89%

Open market

38%

Catstages18%
Conlun16%
Best Pet Supplies9%
miwoowim8%
SMARTBEAN7%
ComSaf5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.7% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 2.0×

Open Trend

Top round cat scratcher search terms

round cat scratcher37K/yr -2.8%4.5% conv.
cat scratcher bowl17K/yr +8.4%5.0% conv.
oval cat scratcher bed8K/yr +155.7%2.5% conv.
cat scratch bowl11K/yr +0.1%4.8% conv.
cat scratcher round9K/yr +14.0%5.5% conv.
oval cat scratcher7K/yr +9.4%3.1% conv.
circle cat scratcher9K/yr -3.5%5.1% conv.
cat scratching bowl7K/yr +5.1%4.5% conv.
round cat scratcher bed6K/yr +19.6%2.5% conv.
round cardboard cat scratcher7K/yr -3.4%7.6% conv.

All search terms

Top round cat scratcher products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 32 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Conlun Cat Scratcher Cardboard 2 in 1 Oval Cat Scratch Pad Bowl for Indoor Kitty Grinding Claw Round Kittens Scratching Board Corrugated Lounge Pet Beds&Furniture Protector for Sofas

Conlun$20.874.8★2,115 rev

Catstages Bowl Track Scratcher Cat Ball-Track Toy Corrugated Scratch and Lounger All-in-One Two Balls Included for Interactive Play Multicolored

Catstages$15.564.7★158 rev

Catstages Scratch Snuggle & Rest 2in1 Indoor Cat Scratcher & Elevated Cat Lounger Catnip Included

Catstages$13.404.6★3,629 rev

miwoowim 3-Piece Cat Scratcher Set Oval Bowl Nest for Indoor Cats

miwoowim$25.004.7★862 rev

Oval Sturdy Cat Scratching Cardboard Pad Breathable Cat Scratch Pad Cat Scratching Cardboard for Indoor Cats Furniture Protecter

SMARTBEAN$19.194.7★574 rev

Newest

by launch date

BOWHAUS Round Cat Scratcher Bed Cardboard Scratch Pad Lounge Reversible Cardboard Cat Scratch Bowl for Indoor Cats Durable Cat Scratching Board Cat Scratcher Lounger Pad Furniture Protector

BOWHAUS$21.147 rev

4mo ago

Cat Scratcher Bed with Toys 4 Pack Oval Cat Scratcher Cardboard Indoor Cat Scratch Bowl Large Pad Cat Scratching Board with Catnip Fish Toy & Feather Wand for Furniture Protector L(17.5x12.6x3)

Spindro$32.53202 rev

6mo ago

Cat Scratcher Cardboard 2-in-1 Oval Scratching Pad & Lounge Bed High-Density Corrugated Board with Enclosed Bottom to Catch Debris Furniture Protector for Indoor Cats & Kittens

Coching$15.379 rev

6mo ago

Round Cat Scratcher Refill 10 Diameter Cat Scratching Board for Indoor Cats Cardboard Cat Scratcher PadsDouble-Sided (2 PCS)

INNOIO$8.63130 rev

8mo ago

6pcs Cat Scratch Pad Cat Scratcher Cardboard & Cat Scratching Pads - Round Cat Scratcher Refill 10 Inch Diameter 7/8 Inch Thick cat scratchers for Indoor Cats

RoseYouth$15.31130 rev

9mo ago

What buyers say about round cat scratcher

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly31%

“My Cats Approved”

Size-Overall11%

“Fits snugly”

Fun/Entertainment Experience9%

“Fun toy”

Quality-Overall9%

“The build quality is also impressive”

Value For Money8%

“Great deal”

Durability6%

“its holding up well”

Scratch Resistance5%

“Cats wont scratch it”

Strength3%

“Sturdy Construction”

Advertised Vs Actual Product2%

“Works as advertised”

Design-Overall2%

“Well built”

What buyers complain about

Size-Overall36%

“Little small”

Durability15%

“Does not last”

Quality-Overall7%

“Bad quality”

Value For Money5%

“too expensive”

Advertised Vs Actual Product4%

“Not as advertised - pictures are deceiving”

Functionality-Overall3%

“Does not work as advertised”

Strength2%

“Not sturdy enough”

Smell2%

“Smelled chemically”

Adhesion/Stickiness2%

“No adhesive used to hold it together”

Thickness1%

“These need to be thicker”

Top return reasons

Size-Overall63%

Advertised Vs Actual Product10%

Defective Material/Parts4%

Durability3%

Shape/Style3%

Functionality-Overall2%

Material Quality2%

Value For Money2%