Round Cat Scratcher
MaybeProducts sell for $21.26 on average, inside the sweet spot. But shoppers spend an estimated $149K a year here, so Round Cat Scratcher is a Maybe.
- Flapen Score
- 57 / 100Top 22% of 3,978 Pet Supplies niches · +6 vs the category median of 5157
- Market size
- $149K/yr153K searches / yr
- 90-day growth
- +8.7%search demand this quarter
- Competition
- 45%top-5 click share · 23 brands · 32 sellers
Flapen Score
Round Cat Scratcher against its category
The dotted line is the Pet Supplies average. Past it, Round Cat Scratcher is stronger. Inside it, weaker.
Market
The Round Cat Scratcher market on Amazon at a glance
Shoppers on Amazon United States searched for Round Cat Scratcher 153K times last year and spent an estimated $149K. The top 5 brands take 57% of clicks. Demand peaks in Nov. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.
- Searches, last 12 months
- 153K
- Growth, 90 days vs prior 90
- +8.7%
- Conversion, latest week
- 4.6%
- Market size, estimated
- $149Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- round cat scratcher37K searches a year
02 · Price
A sale here is worth $21.26.
Listings sell for $21.26 on average, from $8.63 to $39.05. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $21.26 that is $2K to $5K a year per listing.
- Average price
- $21.26inside the $15 to $100 sweet spot
- Price range
- $8.63–$39.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #145 within Beds & Furniture. It carries 1,895 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 97%
- Out of stock, average day
- 0.7%
- Average rank
- #145in Beds & Furniture
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 1,895per listing
- Listings tracked
- 32
04 · Newcomers
5 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Round Cat Scratcher products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
32
Top-5 brand share
57%
Top 20: 98%
Top-5 click share
45%
Top 20: 89%
Open market
38%
- Brand 118%
- Brand 216%
- Brand 39%
- Brand 48%
- Brand 57%
- Brand 65%
Demand
Round Cat Scratcher search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.0×
Search terms
Top Round Cat Scratcher search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- round cat scratcher37K/yr
- cat scratcher bowl17K/yr
- oval cat scratcher bed8K/yr
- cat scratch bowl11K/yr
- cat scratcher round9K/yr
- oval cat scratcher7K/yr
- circle cat scratcher9K/yr
- cat scratching bowl7K/yr
- round cat scratcher bed6K/yr
- round cardboard cat scratcher7K/yr
Reviews and returns
What reviews say buyers love and hate about Round Cat Scratcher
We read the reviews and the return reasons for every product selling here.
“Little small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Dog Toys
$35.7M/yr-6.0%
Flea Repellent for Dogs
$1.7M/yr+136.7%
Bully Sticks
$12.4M/yr-6.9%
Kitten Bottles for Nursing
$457K/yr+166.2%
Pet Odor Eliminator for Home
$1.6M/yr+10.3%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Round Cat Scratcher questions
Answered from the same tracked data.