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Ring Pet Tag

Maybe

An estimated 1.1% of orders come back. But demand is soft, at -7.6% this quarter, so Ring Pet Tag is a Maybe.

Flapen Score
52
52 / 100
Top 42% of 3,978 Pet Supplies niches · +1 vs the category median of 51
Market size
$87K/yr127K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
40%top-5 click share · 21 brands · 27 sellers

Flapen Score

Ring Pet Tag against its category

The dotted line is the Pet Supplies average. Past it, Ring Pet Tag is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ring Pet Tag market on Amazon at a glance

Shoppers on Amazon United States searched for Ring Pet Tag 127K times last year and spent an estimated $87K. The top 5 brands take 69% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
6.8%
Market size, estimated
$87Ka year
Peak month
July1.5× the quietest month
Top search term
ring pet tag44K searches a year

02 · Price

A sale here is worth $10.12.

Listings sell for $10.12 on average, from $3.85 to $28.71. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $10.12 that is $1K to $3K a year per listing.

Average price
$10.12under the $15 to $100 sweet spot
Price range
$3.85–$28.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #335 within Collars, Harnesses & Leashes. It carries 1,404 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
86%
Out of stock, average day
5.9%
Average rank
#335in Collars, Harnesses & Leashes
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,404per listing
Listings tracked
42

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Ring Pet Tag products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.

$0$3K$5K$8K$10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

27

Est. top-5 brand share

69%

Top 20: 99%

Est. top-5 click share

40%

Top 20: 79%

Open market

26%

  • MYLUCKYTAG19%
  • WhoseID17%
  • Pawaii14%
  • Pet Dwelling10%
  • ILFINDYOU9%
  • QRTAGLAB6%

Demand

Ring Pet Tag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Ring Pet Tag search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ring pet tag44K/yr
  • qr code dog tag27K/yr
  • ring dog tag22K/yr
  • dog tag qr code6K/yr
  • qr dog tag6K/yr
  • dog qr code tag4K/yr
  • ring pet5K/yr
  • ring pet tags for dogs6K/yr
  • pet tag ring5K/yr
  • qr code pet id tag3K/yr

Reviews and returns

What reviews say buyers love and hate about Ring Pet Tag

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Durability”
1.1%of orders come back
“Did not last”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ring Pet Tag questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data