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Return Pump

Fail

Demand is soft, at -17.5% this quarter, so Return Pump is a Fail.

Flapen Score
42
42 / 100
Ranks 3,174 of 3,978 Pet Supplies niches · −9 vs the category median of 51
Market size
$205K/yr198K searches / yr
90-day growth
-17.5%search demand this quarter
Competition
59%top-5 click share · 9 brands · 14 sellers

Flapen Score

Return Pump against its category

The dotted line is the Pet Supplies average. Past it, Return Pump is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Return Pump market on Amazon at a glance

Shoppers on Amazon United States searched for Return Pump 198K times last year and spent an estimated $205K. The top 5 brands take 90% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $205K a year.

Searches, last 12 months
198K
Growth, 90 days vs prior 90
-17.5%
Conversion, latest week
3.2%
Market size, estimated
$205Ka year
Peak month
May4.6× the quietest month
Top search term
hydroponic pump79K searches a year

02 · Price

A sale here is worth $32.43.

Listings sell for $32.43 on average, from $10.02 to $65.12. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $32.43 that is $8K to $16K a year per listing.

Average price
$32.43inside the $15 to $100 sweet spot
Price range
$10.02–$65.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Fish & Aquatic Pets. It carries 6,383 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#37in Fish & Aquatic Pets
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
6,383per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Return Pump products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

14

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

7%

  • Brand 170%
  • Brand 27%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (3 brands, 7%)

Demand

Return Pump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.6×

Search terms

Top Return Pump search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hydroponic pump79K/yr
  • vivosun pump17K/yr
  • fish pumps for aquariums14K/yr
  • aquarium return pump15K/yr
  • vivosun water pump15K/yr
  • pump for fish tank10K/yr
  • return pump10K/yr
  • aquarium sump pump9K/yr
  • return pump for saltwater aquarium10K/yr
  • saltwater pump5K/yr

FAQ

Common Return Pump questions

Answered from the same tracked data.