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Retractable Dog Leash with Light

Maybe

Products sell for $21.74 on average, inside the sweet spot. But demand is soft, at -20.0% this quarter, so Retractable Dog Leash with Light is a Maybe.

Flapen Score
52
52 / 100
Top 42% of 3,978 Pet Supplies niches · +1 vs the category median of 51
Market size
$96K/yr115K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
45%top-5 click share · 23 brands · 34 sellers

Flapen Score

Retractable Dog Leash with Light against its category

The dotted line is the Pet Supplies average. Past it, Retractable Dog Leash with Light is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retractable Dog Leash with Light market on Amazon at a glance

Shoppers on Amazon United States searched for Retractable Dog Leash with Light 115K times last year and spent an estimated $96K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
3.9%
Market size, estimated
$96Ka year
Peak month
November2.3× the quietest month
Top search term
retractable dog leash with light41K searches a year

02 · Price

A sale here is worth $21.74.

Listings sell for $21.74 on average, from $10.19 to $35.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.74 that is $0 to $2K a year per listing.

Average price
$21.74inside the $15 to $100 sweet spot
Price range
$10.19–$35.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #135 within Collars, Harnesses & Leashes. It carries 553 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
10.4%
Average rank
#135in Collars, Harnesses & Leashes
Average rating
4.10 starsAmazon United States average 4.42 stars
Average reviews
553per listing
Listings tracked
34

04 · Newcomers

5 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
5Amazon's first-year sales bar
Average brand age
32 months

Products

Top Retractable Dog Leash with Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

34

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

45%

Top 20: 86%

Open market

35%

  • Brand 118%
  • Brand 216%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Retractable Dog Leash with Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Retractable Dog Leash with Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • retractable dog leash with light41K/yr
  • dog leash with light22K/yr
  • retractable dog leash with flashlight12K/yr
  • retractable leash with light8K/yr
  • dog leash with flashlight11K/yr
  • dog leash retractable with light8K/yr
  • retractable dog leash with led light7K/yr
  • leash with light6K/yr

Reviews and returns

What reviews say buyers love and hate about Retractable Dog Leash with Light

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Brightness/Shine/Glow”
31%of negative reviews mention “Durability”
4.5%of orders come back
“Breaks easily”
A buyer, on “Durability”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Retractable Dog Leash with Light questions

Answered from the same tracked data.