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Retractable Dog Leash

Maybe

Products sell for $20.10 on average, inside the sweet spot. But the average product has 20,369 reviews to catch up to, so Retractable Dog Leash is a Maybe.

Flapen Score
60
60 / 100
Top 14% of 3,978 Pet Supplies niches · +9 vs the category median of 51
Market size
$1.1M/yr816K searches / yr
90-day growth
+6.3%search demand this quarter
Competition
35%top-5 click share · 17 brands · 104 sellers

Flapen Score

Retractable Dog Leash against its category

The dotted line is the Pet Supplies average. Past it, Retractable Dog Leash is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retractable Dog Leash market on Amazon at a glance

Shoppers on Amazon United States searched for Retractable Dog Leash 816K times last year and spent an estimated $1.1M. The top 5 brands take 77% of clicks. Demand peaks in Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 816K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
816K
Growth, 90 days vs prior 90
+6.3%
Conversion, latest week
6.9%
Market size, estimated
$1.1Ma year
Peak month
July1.6× the quietest month
Top search term
retractable dog leash for large dogs115K searches a year

02 · Price

A sale here is worth $20.10.

Listings sell for $20.10 on average, from $6.72 to $54.77. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $20.10 that is $30K to $40K a year per listing.

Average price
$20.10inside the $15 to $100 sweet spot
Price range
$6.72–$54.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
$30K–$40K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #21 within Collars, Harnesses & Leashes. It carries 20,369 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#21in Collars, Harnesses & Leashes
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
20,369per listing
Listings tracked
44

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
42 months

Products

Top Retractable Dog Leash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

17 falling

Sellers

104

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

35%

Top 20: 77%

Open market

18%

  • Brand 139%
  • Brand 214%
  • Brand 312%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Retractable Dog Leash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KPrime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Retractable Dog Leash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • retractable dog leash for large dogs115K/yr
  • flexi dog leash retractable113K/yr
  • heavy duty retractable dog leash81K/yr
  • retractable dog leash for small dogs95K/yr
  • flexi leash50K/yr
  • retractable leash small dog41K/yr
  • long retractable dog leash38K/yr
  • retractable leash large dog36K/yr
  • flexi33K/yr
  • small retractable dog leash32K/yr

Reviews and returns

What reviews say buyers love and hate about Retractable Dog Leash

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
39%of negative reviews mention “Durability”
3.2%of orders come back
“Breaks easily”
A buyer, on “Durability”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Retractable Dog Leash questions

Answered from the same tracked data.