Retractable Dog Leash

Shoppers searched for this 816K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

816K

Growth, 90 days vs prior 90

+6.3%

Conversion, latest week

6.9%

Market size, estimated

$1.1Ma year

Peak month

July1.6× the quietest month

Top search term

retractable dog leash for large dogs115K searches a year

Listings sell for $20.10 on average, from $6.72 to $54.77. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $20.10 that is $30K to $40K a year per listing.

Average price

$20.10inside the $15 to $100 sweet spot

Price range

$6.72–$54.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,500–2,000

Revenue per listing a year

$30K–$40K

Returns

3.2%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #21 within Collars, Harnesses & Leashes. It carries 20,369 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#21in Collars, Harnesses & Leashes

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

20,369per listing

Listings tracked

44

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

42 months