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Reptile Soil

Fail

The top 5 brands take 100% of clicks, so Reptile Soil is a Fail.

Flapen Score
41
41 / 100
Ranks 3,275 of 3,978 Pet Supplies niches · −10 vs the category median of 51
Market size
$340K/yr319K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
88%top-5 click share · 5 brands · 35 sellers

Flapen Score

Reptile Soil against its category

The dotted line is the Pet Supplies average. Past it, Reptile Soil is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reptile Soil market on Amazon at a glance

Shoppers on Amazon United States searched for Reptile Soil 319K times last year and spent an estimated $340K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $340K a year.

Searches, last 12 months
319K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
6.7%
Market size, estimated
$340Ka year
Peak month
March1.5× the quietest month
Top search term
reptisoil147K searches a year

02 · Price

A sale here is worth $15.92.

Listings sell for $15.92 on average, from $2.89 to $34.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $15.92 that is $12K to $16K a year per listing.

Average price
$15.92inside the $15 to $100 sweet spot
Price range
$2.89–$34.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$12K–$16K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #162 within Reptiles & Amphibians. It carries 1,553 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#162in Reptiles & Amphibians
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
1,553per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Reptile Soil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 218%
  • Brand 316%
  • Brand 43%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Reptile Soil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Reptile Soil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reptisoil147K/yr
  • reptile soil41K/yr
  • repti soil21K/yr
  • organic top soil for reptiles21K/yr
  • zoo med reptisoil11K/yr
  • reptile dirt13K/yr
  • organic topsoil for reptiles9K/yr
  • reptisoil substrate17K/yr
  • top soil for reptiles12K/yr
  • topsoil for reptiles8K/yr

Reviews and returns

What reviews say buyers love and hate about Reptile Soil

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
25%of negative reviews mention “Size-Overall”
0.8%of orders come back
“some are substantially larger”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Reptile Soil questions

Answered from the same tracked data.