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Reptile Heat Bulb

Maybe

Buyers convert on 12.5% of searches. But demand is soft, at -12.8% this quarter, so Reptile Heat Bulb is a Maybe.

Flapen Score
54
54 / 100
Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 51
Market size
$626K/yr383K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
63%top-5 click share · 12 brands · 41 sellers

Flapen Score

Reptile Heat Bulb against its category

The dotted line is the Pet Supplies average. Past it, Reptile Heat Bulb is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reptile Heat Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for Reptile Heat Bulb 383K times last year and spent an estimated $626K. The top 5 brands take 85% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 12.5% of those searches ended in a purchase.

Shoppers searched for this 383K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $626K a year.

Searches, last 12 months
383K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
12.5%
Market size, estimated
$626Ka year
Peak month
January1.7× the quietest month
Top search term
basking bulb54K searches a year

02 · Price

A sale here is worth $13.10.

Listings sell for $13.10 on average, from $5.13 to $30.87. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $13.10 that is $33K to $39K a year per listing.

Average price
$13.10under the $15 to $100 sweet spot
Price range
$5.13–$30.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
$33K–$39K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Reptiles & Amphibians. It carries 1,973 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Reptiles & Amphibians
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
1,973per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Reptile Heat Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

41

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

11%

  • Brand 131%
  • Brand 224%
  • Brand 313%
  • Brand 49%
  • Brand 59%
  • Brand 64%
  • Open — no brand owns it (6 brands, 11%)

Demand

Reptile Heat Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Reptile Heat Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • basking bulb54K/yr
  • reptile heat bulb64K/yr
  • basking light for bearded dragon40K/yr
  • reptile light bulb27K/yr
  • reptile basking bulb21K/yr
  • heat bulb for bearded dragon21K/yr
  • bearded dragon light bulb16K/yr
  • reptile bulb18K/yr
  • reptile heat lamp bulbs20K/yr
  • bearded dragon heat bulb15K/yr

Reviews and returns

What reviews say buyers love and hate about Reptile Heat Bulb

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
43%of negative reviews mention “Durability”
1.3%of orders come back
“DONT LAST”
A buyer, on “Durability”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Reptile Heat Bulb questions

Answered from the same tracked data.