Reptile Heat Bulb
MaybeBuyers convert on 12.5% of searches. But demand is soft, at -12.8% this quarter, so Reptile Heat Bulb is a Maybe.
- Flapen Score
- 54 / 100Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 5154
- Market size
- $626K/yr383K searches / yr
- 90-day growth
- -12.8%search demand this quarter
- Competition
- 63%top-5 click share · 12 brands · 41 sellers
Flapen Score
Reptile Heat Bulb against its category
The dotted line is the Pet Supplies average. Past it, Reptile Heat Bulb is stronger. Inside it, weaker.
Market
The Reptile Heat Bulb market on Amazon at a glance
Shoppers on Amazon United States searched for Reptile Heat Bulb 383K times last year and spent an estimated $626K. The top 5 brands take 85% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 12.5% of those searches ended in a purchase.
Shoppers searched for this 383K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $626K a year.
- Searches, last 12 months
- 383K
- Growth, 90 days vs prior 90
- -12.8%
- Conversion, latest week
- 12.5%
- Market size, estimated
- $626Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- basking bulb54K searches a year
02 · Price
A sale here is worth $13.10.
Listings sell for $13.10 on average, from $5.13 to $30.87. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $13.10 that is $33K to $39K a year per listing.
- Average price
- $13.10under the $15 to $100 sweet spot
- Price range
- $5.13–$30.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $33K–$39K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Reptiles & Amphibians. It carries 1,973 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #12in Reptiles & Amphibians
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 1,973per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Reptile Heat Bulb products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
41
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
11%
- Brand 131%
- Brand 224%
- Brand 313%
- Brand 49%
- Brand 59%
- Brand 64%
- Open — no brand owns it (6 brands, 11%)
Demand
Reptile Heat Bulb search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Reptile Heat Bulb search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- basking bulb54K/yr
- reptile heat bulb64K/yr
- basking light for bearded dragon40K/yr
- reptile light bulb27K/yr
- reptile basking bulb21K/yr
- heat bulb for bearded dragon21K/yr
- bearded dragon light bulb16K/yr
- reptile bulb18K/yr
- reptile heat lamp bulbs20K/yr
- bearded dragon heat bulb15K/yr
Reviews and returns
What reviews say buyers love and hate about Reptile Heat Bulb
We read the reviews and the return reasons for every product selling here.
“DONT LAST”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Reptile Heat Bulb questions
Answered from the same tracked data.









