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Refractometer Saltwater Aquarium

Fail

The top 5 products take 93% of clicks, so Refractometer Saltwater Aquarium is a Fail.

Flapen Score
39
39 / 100
Ranks 3,439 of 3,978 Pet Supplies niches · −12 vs the category median of 51
Market size
$54K/yr24K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
93%top-5 click share · 7 brands · 10 sellers

Flapen Score

Refractometer Saltwater Aquarium against its category

The dotted line is the Pet Supplies average. Past it, Refractometer Saltwater Aquarium is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Refractometer Saltwater Aquarium market on Amazon at a glance

Shoppers on Amazon United States searched for Refractometer Saltwater Aquarium 24K times last year and spent an estimated $54K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Aug–Sep. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
11.1%
Market size, estimated
$54Ka year
Peak month
August2.4× the quietest month
Top search term
refractometer saltwater aquarium18K searches a year

02 · Price

A sale here is worth $20.49.

Listings sell for $20.49 on average, from $13.37 to $48.86. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $20.49 that is $5K to $10K a year per listing.

Average price
$20.49inside the $15 to $100 sweet spot
Price range
$13.37–$48.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #23 within Fish & Aquatic Pets. It carries 1,248 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#23in Fish & Aquatic Pets
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
1,248per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Refractometer Saltwater Aquarium products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

10

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

3%

  • Brand 160%
  • Brand 215%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Refractometer Saltwater Aquarium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep · busiest ÷ quietest = 2.4×

Reviews and returns

What reviews say buyers love and hate about Refractometer Saltwater Aquarium

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Use”
27%of negative reviews mention “Functionality-Overall”
2.9%of orders come back
“Did not work at all”
A buyer, on “Functionality-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Refractometer Saltwater Aquarium questions

Answered from the same tracked data.