Reflective Dog Vest

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months

157K

Growth, 90 days vs prior 90

-28.4%

Conversion, latest week

2.1%

Market size, estimated

$55Ka year

Peak month

October4.5× the quietest month

Top search term

dog safety vest27K searches a year

Listings sell for $16.55 on average, from $5.13 to $56.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.55 that is $0 to $2K a year per listing.

Average price

$16.55inside the $15 to $100 sweet spot

Price range

$5.13–$56.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.2%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #1,671 within Collars, Harnesses & Leashes. It carries 2,627 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

12.1%

Average rank

#1,671in Collars, Harnesses & Leashes

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

2,627per listing

Listings tracked

37

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months