Refillable Catnip Toys for Cats

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $177K a year.

Searches, last 12 months

145K

Growth, 90 days vs prior 90

-2.8%

Conversion, latest week

11.0%

Market size, estimated

$177Ka year

Peak month

December2.4× the quietest month

Top search term

pickle cat toy22K searches a year

Listings sell for $11.03 on average, from $4.42 to $16.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $11.03 that is $17K to $22K a year per listing.

Average price

$11.03under the $15 to $100 sweet spot

Price range

$4.42–$16.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,500–2,000

Revenue per listing a year

$17K–$22K

Returns

0.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Toys. It carries 5,815 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#48in Toys

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

5,815per listing

Listings tracked

8

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months