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Reef Tank Accessories

Fail

The top 5 brands take 100% of clicks, so Reef Tank Accessories is a Fail.

Flapen Score
49
49 / 100
Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 51
Market size
$1.1M/yr250K searches / yr
90-day growth
-0.2%search demand this quarter
Competition
79%top-5 click share · 3 brands · 48 sellers

Flapen Score

Reef Tank Accessories against its category

The dotted line is the Pet Supplies average. Past it, Reef Tank Accessories is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reef Tank Accessories market on Amazon at a glance

Shoppers on Amazon United States searched for Reef Tank Accessories 250K times last year and spent an estimated $1.1M. All 3 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 18.2% of those searches ended in a purchase.

Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
250K
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
18.2%
Market size, estimated
$1.1Ma year
Top search term
stress coat46K searches a year

02 · Price

A sale here is worth $25.03.

Listings sell for $25.03 on average, from $3.54 to $61.66. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $25.03 that is $100K to $125K a year per listing.

Average price
$25.03inside the $15 to $100 sweet spot
Price range
$3.54–$61.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
$100K–$125K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Fish & Aquatic Pets. It carries 18,500 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#50in Fish & Aquatic Pets
Average rating
4.77 starsAmazon United States average 4.42 stars
Average reviews
18,500per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Reef Tank Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 219%
  • Brand 33%
  • Open — no brand owns it (0%)

Search terms

Top Reef Tank Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stress coat46K/yr
  • api stress coat45K/yr
  • stress coat for fish31K/yr
  • all for reef36K/yr
  • reef tank accessories24K/yr
  • live fish supplies8K/yr
  • tropic marin8K/yr
  • fresh water aquarium4K/yr
  • fish stress coat4K/yr
  • stress coat for fish freshwater aquarium18K/yr

Reviews and returns

What reviews say buyers love and hate about Reef Tank Accessories

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Leak-Proof”
0.6%of orders come back
“ARRIVED OPEN AND LEAKING”
A buyer, on “Leak-Proof”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Reef Tank Accessories questions

Answered from the same tracked data.