Reef Light

Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $242K a year.

Searches, last 12 months

286K

Growth, 90 days vs prior 90

-19.3%

Conversion, latest week

0.9%

Market size, estimated

$242Ka year

Peak month

November1.4× the quietest month

Top search term

reef light68K searches a year

Listings sell for $91.11 on average, from $16.01 to $314.10. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $91.11 that is $0 to $9K a year per listing.

Average price

$91.11inside the $15 to $100 sweet spot

Price range

$16.01–$314.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$9K

Returns

6.4%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #197 within Fish & Aquatic Pets. It carries 476 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

13.4%

Average rank

#197in Fish & Aquatic Pets

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

476per listing

Listings tracked

46

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

2Amazon's first-year sales bar

Average brand age

49 months