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Reef Flux

Fail

The top 5 brands take 100% of clicks, so Reef Flux is a Fail.

Flapen Score
39
39 / 100
Ranks 3,439 of 3,978 Pet Supplies niches · −12 vs the category median of 51
Market size
$52K/yr15K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
97%top-5 click share · 4 brands · 18 sellers

Flapen Score

Reef Flux against its category

The dotted line is the Pet Supplies average. Past it, Reef Flux is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reef Flux market on Amazon at a glance

Shoppers on Amazon United States searched for Reef Flux 15K times last year and spent an estimated $52K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
10.7%
Market size, estimated
$52Ka year
Top search term
reef flux10K searches a year

02 · Price

A sale here is worth $32.25.

Listings sell for $32.25 on average, from $17.00 to $50.44. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $32.25 that is $8K to $16K a year per listing.

Average price
$32.25inside the $15 to $100 sweet spot
Price range
$17.00–$50.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #117 within Fish & Aquatic Pets. It carries 4,482 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#117in Fish & Aquatic Pets
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
4,482per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 121 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
121 months

Products

Top Reef Flux products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 219%
  • Brand 317%
  • Brand 48%

Demand

Reef Flux search demand

Weekly searches over the year. Pick a range.

350250Spike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Reef Flux

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Contamination”
1.2%of orders come back
“corals closing up”
A buyer, on “Contamination”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Reef Flux questions

Answered from the same tracked data.