Red Salt
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 91% of clicks, so Red Salt is a Maybe.
- Flapen Score
- 51 / 100Ranks 1,808 of 3,978 Pet Supplies niches · on the category median51
- Market size
- $182K/yr64K searches / yr
- 90-day growth
- +13.9%search demand this quarter
- Competition
- 59%top-5 click share · 9 brands · 46 sellers
Flapen Score
Red Salt against its category
The dotted line is the Pet Supplies average. Past it, Red Salt is stronger. Inside it, weaker.
Market
The Red Salt market on Amazon at a glance
Shoppers on Amazon United States searched for Red Salt 64K times last year and spent an estimated $182K. The top 5 brands take 91% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 7.2% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $182K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- +13.9%
- Conversion, latest week
- 7.2%
- Market size, estimated
- $182Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- red sea salt19K searches a year
02 · Price
A sale here is worth $39.13.
Listings sell for $39.13 on average, from $8.01 to $110.60. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $39.13 that is $4K to $10K a year per listing.
- Average price
- $39.13inside the $15 to $100 sweet spot
- Price range
- $8.01–$110.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$10K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #265 within Fish & Aquatic Pets. It carries 2,250 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 70%
- Out of stock, average day
- 0.0%
- Average rank
- #265in Fish & Aquatic Pets
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 2,250per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 100 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 100 months
Products
Top Red Salt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
46
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
5%
- Brand 133%
- Brand 226%
- Brand 323%
- Brand 45%
- Brand 54%
- Brand 64%
- Open — no brand owns it (3 brands, 5%)
Demand
Red Salt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Red Salt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red sea salt19K/yr
- alaea hawaiian sea salt11K/yr
- red sea salt aquarium5K/yr
- hawaiian red alaea sea salt4K/yr
- red sea coral pro salt6K/yr
- red hawaiian sea salt3K/yr
- alaea salt4K/yr
- red hawaiian salt5K/yr
- hawaiian red salt4K/yr
- coral pro salt3K/yr
Reviews and returns
What reviews say buyers love and hate about Red Salt
We read the reviews and the return reasons for every product selling here.
“No very salty”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Salt questions
Answered from the same tracked data.