Red Dog Leash

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months

65K

Growth, 90 days vs prior 90

+3.7%

Conversion, latest week

6.7%

Market size, estimated

$47Ka year

Peak month

November2.4× the quietest month

Top search term

red dog leash27K searches a year

Listings sell for $10.86 on average, from $4.15 to $20.21. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $10.86 that is $1K to $3K a year per listing.

Average price

$10.86under the $15 to $100 sweet spot

Price range

$4.15–$20.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.3%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #90 within Collars, Harnesses & Leashes. It carries 11,585 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#90in Collars, Harnesses & Leashes

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

11,585per listing

Listings tracked

30

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months