Red Dog Collar

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months

195K

Growth, 90 days vs prior 90

-1.5%

Conversion, latest week

2.2%

Market size, estimated

$62Ka year

Peak month

December1.9× the quietest month

Top search term

red dog collar106K searches a year

Listings sell for $14.33 on average, from $4.51 to $147.52. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $14.33 that is $0 to $1K a year per listing.

Average price

$14.33under the $15 to $100 sweet spot

Price range

$4.51–$147.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.6%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #10,967 within Collars, Harnesses & Leashes. It carries 6,000 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

93%

Out of stock, average day

4.6%

Average rank

#10,967in Collars, Harnesses & Leashes

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

6,000per listing

Listings tracked

73

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months