Rawhide Chips
MaybeAn estimated 0.3% of orders come back. But shoppers spend an estimated $50K a year here, so Rawhide Chips is a Maybe.
- Flapen Score
- 52 / 100Top 42% of 3,978 Pet Supplies niches · +1 vs the category median of 5152
- Market size
- $50K/yr21K searches / yr
- 90-day growth
- -16.5%search demand this quarter
- Competition
- 59%top-5 click share · 13 brands · 42 sellers
Flapen Score
Rawhide Chips against its category
The dotted line is the Pet Supplies average. Past it, Rawhide Chips is stronger. Inside it, weaker.
Market
The Rawhide Chips market on Amazon at a glance
Shoppers on Amazon United States searched for Rawhide Chips 21K times last year and spent an estimated $50K. The top 5 brands take 75% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 11.3% of those searches ended in a purchase.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- -16.5%
- Conversion, latest week
- 11.3%
- Market size, estimated
- $50Ka year
- Peak month
- October1.5× the quietest month
- Top search term
- rawhide chips10K searches a year
02 · Price
A sale here is worth $20.98.
Listings sell for $20.98 on average, from $7.12 to $58.09. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $20.98 that is $2K to $5K a year per listing.
- Average price
- $20.98inside the $15 to $100 sweet spot
- Price range
- $7.12–$58.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #66 within Treats. It carries 2,007 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 95%
- Out of stock, average day
- 3.9%
- Average rank
- #66in Treats
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 2,007per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 88 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 88 months
Products
Top Rawhide Chips products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Real Hide | All Natural Dog Chew Treats - Premium Rawhide Chips - Long Lasting Grass Fed Free Range Beef Hide - Small/Medium/Large Dogs - 1 Pound
- Price
- $8.41
- Rating
- 4.5/5
- Reviews
- 1,001
- Age
- 3y ago

GreenCow Rawhide Chips 3-Pound Bag - Premium Large Dog Rawhide Chews - Ideal for Agressive Chewers Dog Rawhide Treats - Durable Rawhide Bones for Large Dogs
- Price
- $24.72
- Rating
- 4.4/5
- Reviews
- 1,027
- Age
- 4y ago

Savory Prime 100% American Beef Rawhide Chips All-Natural Treat W/ No Preservatives Chemicals Or Additives Satisfy The Urge To Chew & Promote Dental Health 2Lb Resealable Bag (Natural Flavor)
- Price
- $15.88
- Rating
- 4.5/5
- Reviews
- 740
- Age
- 19y ago

Brazilian Pet Premium Thick Cut Chips Wholegrain Rawhide (Last Much Longer Than Traditional Chips). 100% Natural. Great Behavioral Dog Chewing Treat Solution. No Preservatives. (1 Pound)
- Price
- $8.36
- Rating
- 4.3/5
- Reviews
- 3,543
- Age
- 8y ago

Brazilian Pet Premium Thick Cut Chips Wholegrain Rawhide (Last Much Longer Than Traditional Chips). 100% Natural. Great Behavioral Dog Chew Treat Solution. No Preservatives. (5 Pounds)
- Price
- $38.47
- Rating
- 4.3/5
- Reviews
- 3,543
- Age
- 8y ago
Trending
estimated 90-day click momentum
hotspot pets Rawhide Chips Dog Chews - 3LB Bag - Single Ingredient Premium Bulk Rawhide Chips for Dogs - Helps Support Teeth & Dental Chews for Dogs
- Price
- $24.94
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 6y ago

Cadet Premium Grade Beef Hide for Dogs Long-Lasting Munchy Chew Sticks Single-Ingredient Rawhide Dog Chews 5-Inch 100 Count
- Price
- $12.75
- Rating
- 4.3/5
- Reviews
- 1,504
- Age
- 21y ago

GreenCow Rawhide Chips 1-Pound Bag - Premium Large Dog Rawhide Chews - Ideal for Agressive Chewers Dog Rawhide Treats - Durable Rawhide Bones for Large Dogs
- Price
- $12.38
- Rating
- 4.4/5
- Reviews
- 1,027
- Age
- 4y ago

ValueBull USA Rawhide Chips Natural Beef Flavor 100 Count Bulk Pack - Natural & Safe USA Beef Hide Long Lasting Chemical Free No Artificial Flavors
- Price
- $58.09
- Rating
- 4.1/5
- Reviews
- 79
- Age
- 1y ago

Cadet Premium Grade Beef Hide for Dogs Long Lasting Rawhide Twist Chew Sticks Natural Dog Chews 5 Inch Dog Bones (100 Count)
- Price
- $17.71
- Rating
- 4.5/5
- Reviews
- 216
- Age
- 15y ago
Newest
by launch date
ValueBull USA Rawhide Chips Natural Beef Flavor 100 Count Bulk Pack - Natural & Safe USA Beef Hide Long Lasting Chemical Free No Artificial Flavors
- Price
- $58.09
- Rating
- 4.1/5
- Reviews
- 79
- Age
- 1y ago

Real Hide | All Natural Dog Chew Treats - Premium Rawhide Chips - Long Lasting Grass Fed Free Range Beef Hide - Small/Medium/Large Dogs - 1 Pound
- Price
- $8.41
- Rating
- 4.5/5
- Reviews
- 1,001
- Age
- 3y ago

Amazon Brand - Wonder Bound Chicken Flavor Dog Rawhide Twist Sticks 70 Count 1.08 pound (Pack of 1)
- Price
- $13.02
- Rating
- 4.6/5
- Reviews
- 1,012
- Age
- 3y ago

GreenCow Rawhide Chips 3-Pound Bag - Premium Large Dog Rawhide Chews - Ideal for Agressive Chewers Dog Rawhide Treats - Durable Rawhide Bones for Large Dogs
- Price
- $24.72
- Rating
- 4.4/5
- Reviews
- 1,027
- Age
- 4y ago

GreenCow Rawhide Chips 1-Pound Bag - Premium Large Dog Rawhide Chews - Ideal for Agressive Chewers Dog Rawhide Treats - Durable Rawhide Bones for Large Dogs
- Price
- $12.38
- Rating
- 4.4/5
- Reviews
- 1,027
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 flat
Sellers
42
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 99%
Open market
18%
- Real Hide23%
- Brazilian Pet17%
- GreenCow Rawhide15%
- Savory Prime12%
- hotspot pets7%
- Pet Factory7%
- Open — no brand owns it (7 brands, 18%)
Demand
Rawhide Chips search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Rawhide Chips search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rawhide chips10K/yr
- rawhide twists4K/yr
- rawhide chips for dogs4K/yr
- rawhide strips3K/yr
Reviews and returns
What reviews say buyers love and hate about Rawhide Chips
We read the reviews and the return reasons for every product selling here.
“Thicker than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rawhide Chips questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









