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Rawhide Chips

Maybe

An estimated 0.3% of orders come back. But shoppers spend an estimated $50K a year here, so Rawhide Chips is a Maybe.

Flapen Score
52
52 / 100
Top 42% of 3,978 Pet Supplies niches · +1 vs the category median of 51
Market size
$50K/yr21K searches / yr
90-day growth
-16.5%search demand this quarter
Competition
59%top-5 click share · 13 brands · 42 sellers

Flapen Score

Rawhide Chips against its category

The dotted line is the Pet Supplies average. Past it, Rawhide Chips is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rawhide Chips market on Amazon at a glance

Shoppers on Amazon United States searched for Rawhide Chips 21K times last year and spent an estimated $50K. The top 5 brands take 75% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
11.3%
Market size, estimated
$50Ka year
Peak month
October1.5× the quietest month
Top search term
rawhide chips10K searches a year

02 · Price

A sale here is worth $20.98.

Listings sell for $20.98 on average, from $7.12 to $58.09. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $20.98 that is $2K to $5K a year per listing.

Average price
$20.98inside the $15 to $100 sweet spot
Price range
$7.12–$58.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #66 within Treats. It carries 2,007 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
95%
Out of stock, average day
3.9%
Average rank
#66in Treats
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
2,007per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Rawhide Chips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 flat

Sellers

42

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

18%

  • Brand 123%
  • Brand 217%
  • Brand 315%
  • Brand 412%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (7 brands, 18%)

Demand

Rawhide Chips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Rawhide Chips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rawhide chips10K/yr
  • rawhide twists4K/yr
  • rawhide chips for dogs4K/yr
  • rawhide strips3K/yr

Reviews and returns

What reviews say buyers love and hate about Rawhide Chips

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Pet Friendly”
18%of negative reviews mention “Thickness”
0.3%of orders come back
“Thicker than expected”
A buyer, on “Thickness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rawhide Chips questions

Answered from the same tracked data.