Rawhide Chews

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $258K a year.

Searches, last 12 months

204K

Growth, 90 days vs prior 90

-2.7%

Conversion, latest week

7.7%

Market size, estimated

$258Ka year

Peak month

May2.6× the quietest month

Top search term

rawhides18K searches a year

Listings sell for $16.47 on average, from $4.15 to $66.13. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $16.47 that is $2K to $4K a year per listing.

Average price

$16.47inside the $15 to $100 sweet spot

Price range

$4.15–$66.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

0.1%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #82 within Treats. It carries 6,077 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

99%

Out of stock, average day

1.0%

Average rank

#82in Treats

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

6,077per listing

Listings tracked

90

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

77 months