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Raw Cat Food Wet

Fail

The top 5 brands take 100% of clicks, so Raw Cat Food Wet is a Fail.

Flapen Score
37
37 / 100
Ranks 3,590 of 3,978 Pet Supplies niches · −14 vs the category median of 51
Market size
$59K/yr74K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
94%top-5 click share · 4 brands · 32 sellers

Flapen Score

Raw Cat Food Wet against its category

The dotted line is the Pet Supplies average. Past it, Raw Cat Food Wet is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Raw Cat Food Wet market on Amazon at a glance

Shoppers on Amazon United States searched for Raw Cat Food Wet 74K times last year and spent an estimated $59K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
6.1%
Market size, estimated
$59Ka year
Top search term
fresh pet cat11K searches a year

02 · Price

A sale here is worth $13.08.

Listings sell for $13.08 on average, from $5.35 to $21.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $13.08 that is $10K to $13K a year per listing.

Average price
$13.08under the $15 to $100 sweet spot
Price range
$5.35–$21.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$13K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #141 within Food. It carries 2,336 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#141in Food
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
2,336per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
83 months

Products

Top Raw Cat Food Wet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 29%
  • Brand 37%
  • Brand 46%

Demand

Raw Cat Food Wet search demand

Weekly searches over the year. Pick a range.

5K4KFeb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Raw Cat Food Wet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fresh pet cat11K/yr
  • freshpet cat food14K/yr
  • fresh pet cat food refrigerated13K/yr
  • smalls cat6K/yr
  • fresh pet cat food9K/yr
  • smalls fresh cat food3K/yr
  • fresh cat food refrigerated6K/yr
  • refrigerated cat food3K/yr
  • fresh pet for cats4K/yr
  • freshpet cat3K/yr

Reviews and returns

What reviews say buyers love and hate about Raw Cat Food Wet

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Pet Friendly”
18%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“They are a little pricey for how much you get”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Raw Cat Food Wet questions

Answered from the same tracked data.