Rat Toys

Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months

316K

Growth, 90 days vs prior 90

-4.3%

Conversion, latest week

2.3%

Market size, estimated

$99Ka year

Peak month

December1.9× the quietest month

Top search term

rat cage accessories171K searches a year

Listings sell for $13.81 on average, from $4.65 to $36.99. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $13.81 that is $0 to $1K a year per listing.

Average price

$13.81under the $15 to $100 sweet spot

Price range

$4.65–$36.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

0.8%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #129 within Small Animals. It carries 1,461 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#129in Small Animals

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

1,461per listing

Listings tracked

86

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months