Rat Food

Shoppers searched for this 321K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $758K a year.

Searches, last 12 months

321K

Growth, 90 days vs prior 90

-1.1%

Conversion, latest week

15.8%

Market size, estimated

$758Ka year

Peak month

January1.8× the quietest month

Top search term

rat food181K searches a year

Listings sell for $14.94 on average, from $6.08 to $40.75. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $14.94 that is $45K to $60K a year per listing.

Average price

$14.94under the $15 to $100 sweet spot

Price range

$6.08–$40.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

3,000–4,000

Revenue per listing a year

$45K–$60K

Returns

0.0%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #87 within Small Animals. It carries 3,051 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

88%

Out of stock, average day

0.0%

Average rank

#87in Small Animals

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

3,051per listing

Listings tracked

16

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

63 months