Rat Dog Toy

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $224K a year.

Searches, last 12 months

280K

Growth, 90 days vs prior 90

-9.6%

Conversion, latest week

4.4%

Market size, estimated

$224Ka year

Peak month

December3.4× the quietest month

Top search term

playology dog toy121K searches a year

Listings sell for $18.09 on average, from $9.32 to $42.81. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $18.09 that is $2K to $5K a year per listing.

Average price

$18.09inside the $15 to $100 sweet spot

Price range

$9.32–$42.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

1.9%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #294 within Toys. It carries 2,321 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

7.2%

Average rank

#294in Toys

Average rating

4.07 starsAmazon United States average 4.42 stars

Average reviews

2,321per listing

Listings tracked

50

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months