Rabbit Tunnel

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $196K a year.

Searches, last 12 months

311K

Growth, 90 days vs prior 90

+6.1%

Conversion, latest week

3.8%

Market size, estimated

$196Ka year

Peak month

December1.3× the quietest month

Top search term

bunny tunnel99K searches a year

Listings sell for $16.68 on average, from $6.35 to $34.65. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $16.68 that is $4K to $8K a year per listing.

Average price

$16.68inside the $15 to $100 sweet spot

Price range

$6.35–$34.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

1.1%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #74 within Small Animals. It carries 1,304 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

8.3%

Average rank

#74in Small Animals

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

1,304per listing

Listings tracked

37

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months