rabbit treats
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.56–$12.66) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible19.1%search→purchase rate — share of searches ending in a sale
Market size
Great$1.5M$1.5M/yr · 1.4M searches
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Review moat
Bad4,403.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$5.41avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad$2.56–$12.66cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, rabbit treats is a $1.5M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
rabbit treats market data
- Units sold / yr
- 300K–400K
- avg 5,000–6,000/product
- Revenue / yr
- $1.6M–$2.2M
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 19.1%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 65%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
44
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
41%
Top 20: 79%
Open market
4%
- Oxbow38%
- Kaytee29%
- Vitakraft19%
- Wild Harvest7%
- VESPRO2%
- Sofier1%
- Open — no brand owns it (4 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top rabbit treats search terms
- rabbit treats363K/yr
- guinea pig treats246K/yr
- bunny treats197K/yr
- hamster treats155K/yr
- oxbow84K/yr
- oxbow rabbit treats63K/yr
- rat treats41K/yr
- rabbit treats for bunnies40K/yr
- bunny treats for rabbits31K/yr
- oxbow treats23K/yr
Top rabbit treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 40 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oxbow Simple Rewards Apple Banana Treats Timothy Hay Guinea Pig & Bunny Treats Pet Snack Made with Oxbow Guinea Pig Hay Made in USA Timothy for Rabbit 3 oz Bag
Oxbow$3.594.8★2,977 rev
Kaytee Timothy Biscuits Baked Treat for Pet Guinea Pigs Rabbits & Other Small Animals Apple 4 oz
Kaytee$3.594.7★17,944 rev
Oxbow Animal Health Simple Rewards Veggie Treats Carrots & Bell Pepper Guinea Pig & Bunny Treats Pet Snack for Rabbit & Guinea Pig Made with Oxbow Hay Alfalfa for Rabbit 3 oz Bag
Oxbow$3.714.8★3,345 rev
Kaytee Fiesta Healthy Toppings Papaya Treat For Small Animals 2.5-Oz Bag
Kaytee$2.754.7★9,964 rev
Wild Harvest Food And Unique Edible Treats for Guinea Pigs Hamsters Gerbils and Adult Rabbits Glazed Donuts 0.14 pounds 2.2 Ounce (Pack of 1)
Wild Harvest$2.854.7★2,461 rev
Newest
by launch date
Vitakraft Crunchy Bears Rabbit Guinea Pig & Hamster Treat 12 oz. (Pack of 3)
Vitakraft$11.731,806 rev
DOC EDDIES Digestive Bites - Plant-Based Small Animal Treats for Rabbits Guinea Pigs Hamsters Gerbils and More - Probiotics Supplement Made with Timothy Hay Real Fruits and Veggies
DOC EDDIE'S$8.87148 rev
52Pcs Rabbit Chew Sticks Guinea Pig Toys Natural Timothy Grass Molar Teeth Stick Mixing Flowers Roses Calendula and Forget Me Not Small Animals Treats
VESPRO$9.722,816 rev
50-60 PCS Natural Rabbit Chew Toys Treats Timothy Sticks Apple Sticks Sweet Bamboo for Guinea Pig Hamster Chinchilla Rat Small Animals
JONS NTY$12.66737 rev
Wild Harvest Trail Treats 11 oz
Wild Harvest$2.81322 rev
Trending
90-day click momentum
Kaytee Country Harvest Treat Blend for Pet Rabbits Guinea Pigs and Chinchillas 7 oz
Kaytee$2.564.6★
52Pcs Rabbit Chew Sticks Guinea Pig Toys Natural Timothy Grass Molar Teeth Stick Mixing Flowers Roses Calendula and Forget Me Not Small Animals Treats
VESPRO$9.724.6★
Vitakraft Crunchy Bears Rabbit Guinea Pig & Hamster Treat 12 oz. (Pack of 3)
Vitakraft$11.734.8★
Kaytee Timothy Biscuits Baked Treat for Pet Guinea Pigs Rabbits & Other Small Animals Apple 4 oz
Kaytee$3.594.7★
Oxbow Simple Rewards Baked Bell Pepper Treats Rabbit & Guinea Pig Treats Made with Timothy Hay Healthy Guinea Pig Hamster & Bunny Snack Timothy for Rabbit Made in USA 3 oz Bag
Oxbow$3.644.8★
What buyers say about rabbit treats
What buyers praise and complain about, mined from review topics.What buyers love
“Great for you pet”
“She loves the taste”
“Good Value”
“Product is always consistent in quality”
“Fun”
“not too hard to chew”
“Decent size”
“Smells great”
“it feels as fresh”
“it worked exactly as described”
What buyers complain about
“The bag is small”
“The blocks were hard”
“Not much to them for the price”
“they smelled chemically”
“Gave my rabbits diarrhea”
“easy to break into”
“It looks nothing like the photo”
“Cant speak for the taste or anything like that since I dont eat them”
“Poor quality control”
“some of the chews have glue on them”
Top return reasons
Common questions
- Is rabbit treats profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 40 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the rabbit treats niche?
- 10 brands and 44 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in rabbit treats?
- Top complaints mined from reviews: Size-Overall, Hard Feel, Value For Money. The return rate is 0.1%.
- When does demand for rabbit treats peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the rabbit treats niche?
- Listings span $2.56–$12.66; the average listing price is $5.41 (sweet spot $15–$100). The average incumbent carries 4,404 reviews — the moat a new listing must climb.