Rabbit Treats
MaybeAn estimated 0.1% of orders come back. But prices span $2.56–$12.66, mostly outside the sweet spot, so Rabbit Treats is a Maybe.
- Flapen Score
- 53 / 100Top 38% of 3,978 Pet Supplies niches · +2 vs the category median of 5153
- Market size
- $1.5M/yr1.4M searches / yr
- 90-day growth
- +0.1%search demand this quarter
- Competition
- 41%top-5 click share · 10 brands · 44 sellers
Flapen Score
Rabbit Treats against its category
The dotted line is the Pet Supplies average. Past it, Rabbit Treats is stronger. Inside it, weaker.
Market
The Rabbit Treats market on Amazon at a glance
Shoppers on Amazon United States searched for Rabbit Treats 1.4M times last year and spent an estimated $1.5M. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 19.1% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- +0.1%
- Conversion, latest week
- 19.1%
- Market size, estimated
- $1.5Ma year
- Peak month
- December1.6× the quietest month
- Top search term
- rabbit treats363K searches a year
02 · Price
A sale here is worth $5.41.
Listings sell for $5.41 on average, from $2.56 to $12.66. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 5,000 to 6,000 of them. At $5.41 that is $27K to $32K a year per listing.
- Average price
- $5.41under the $15 to $100 sweet spot
- Price range
- $2.56–$12.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $27K–$32K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Small Animals. It carries 4,404 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #20in Small Animals
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 4,404per listing
- Listings tracked
- 40
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Rabbit Treats products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Oxbow Simple Rewards Apple Banana Treats Timothy Hay Guinea Pig & Bunny Treats Pet Snack Made with Oxbow Guinea Pig Hay Made in USA Timothy for Rabbit 3 oz Bag
- Price
- $3.59
- Rating
- 4.8/5
- Reviews
- 2,977
- Age
- 11y ago

Kaytee Timothy Biscuits Baked Treat for Pet Guinea Pigs Rabbits & Other Small Animals Apple 4 oz
- Price
- $3.59
- Rating
- 4.7/5
- Reviews
- 17,944
- Age
- 14y ago

Oxbow Animal Health Simple Rewards Veggie Treats Carrots & Bell Pepper Guinea Pig & Bunny Treats Pet Snack for Rabbit & Guinea Pig Made with Oxbow Hay Alfalfa for Rabbit 3 oz Bag
- Price
- $3.71
- Rating
- 4.8/5
- Reviews
- 3,345
- Age
- 17y ago

Kaytee Fiesta Healthy Toppings Papaya Treat For Small Animals 2.5-Oz Bag
- Price
- $2.75
- Rating
- 4.7/5
- Reviews
- 9,964
- Age
- 21y ago

Wild Harvest Food And Unique Edible Treats for Guinea Pigs Hamsters Gerbils and Adult Rabbits Glazed Donuts 0.14 pounds 2.2 Ounce (Pack of 1)
- Price
- $2.85
- Rating
- 4.7/5
- Reviews
- 2,461
- Age
- 12y ago
Trending
estimated 90-day click momentum
Kaytee Country Harvest Treat Blend for Pet Rabbits Guinea Pigs and Chinchillas 7 oz
- Price
- $2.56
- Rating
- 4.6/5
- Reviews
- 5,608
- Age
- 16y ago

52Pcs Rabbit Chew Sticks Guinea Pig Toys Natural Timothy Grass Molar Teeth Stick Mixing Flowers Roses Calendula and Forget Me Not Small Animals Treats
- Price
- $9.72
- Rating
- 4.6/5
- Reviews
- 2,816
- Age
- 2y ago

Vitakraft Crunchy Bears Rabbit Guinea Pig & Hamster Treat 12 oz. (Pack of 3)
- Price
- $11.73
- Rating
- 4.8/5
- Reviews
- 1,806
- Age
- 8mo ago

Kaytee Timothy Biscuits Baked Treat for Pet Guinea Pigs Rabbits & Other Small Animals Apple 4 oz
- Price
- $3.59
- Rating
- 4.7/5
- Reviews
- 17,944
- Age
- 14y ago

Oxbow Simple Rewards Baked Bell Pepper Treats Rabbit & Guinea Pig Treats Made with Timothy Hay Healthy Guinea Pig Hamster & Bunny Snack Timothy for Rabbit Made in USA 3 oz Bag
- Price
- $3.64
- Rating
- 4.8/5
- Reviews
- 1,034
- Age
- 11y ago
Newest
by launch date
Vitakraft Crunchy Bears Rabbit Guinea Pig & Hamster Treat 12 oz. (Pack of 3)
- Price
- $11.73
- Rating
- 4.8/5
- Reviews
- 1,806
- Age
- 8mo ago

52Pcs Rabbit Chew Sticks Guinea Pig Toys Natural Timothy Grass Molar Teeth Stick Mixing Flowers Roses Calendula and Forget Me Not Small Animals Treats
- Price
- $9.72
- Rating
- 4.6/5
- Reviews
- 2,816
- Age
- 2y ago

Kaytee Granola Bites with Superfoods Cranberry Apple and Flax for Rats Mice Hamsters Gerbils Rabbits Guinea Pigs and Chinchillas 4.5 oz
- Price
- $3.90
- Rating
- 4.7/5
- Reviews
- 948
- Age
- 3y ago

Vitakraft Veggie & Fruity Pie Treat for Pet Rabbits Guinea Pigs and Hamsters 2 Pies brown 24 x 50 1.27 Ounce (Pack of 1)
- Price
- $5.15
- Rating
- 4.6/5
- Reviews
- 845
- Age
- 3y ago

Kaytee Food from The Wild Natural Snack for Pet Rabbits Guinea Pigs And Other Small Animals 1 Ounce
- Price
- $3.18
- Rating
- 4.6/5
- Reviews
- 18,270
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
44
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 79%
Open market
4%
- Oxbow38%
- Kaytee29%
- Vitakraft19%
- Wild Harvest7%
- VESPRO2%
- Sofier1%
- Open — no brand owns it (4 brands, 4%)
Demand
Rabbit Treats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Rabbit Treats search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rabbit treats363K/yr
- guinea pig treats246K/yr
- bunny treats197K/yr
- hamster treats155K/yr
- oxbow84K/yr
- oxbow rabbit treats63K/yr
- rat treats41K/yr
- rabbit treats for bunnies40K/yr
- bunny treats for rabbits31K/yr
- oxbow treats23K/yr
Reviews and returns
What reviews say buyers love and hate about Rabbit Treats
We read the reviews and the return reasons for every product selling here.
“The bag is small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rabbit Treats questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









