Rabbit Toys

Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months

4.5M

Growth, 90 days vs prior 90

+8.6%

Conversion, latest week

3.8%

Market size, estimated

$1.7Ma year

Peak month

December1.6× the quietest month

Top search term

bunny toys774K searches a year

Listings sell for $10.25 on average, from $3.52 to $26.47. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 2,500 to 3,000 of them. At $10.25 that is $26K to $31K a year per listing.

Average price

$10.25under the $15 to $100 sweet spot

Price range

$3.52–$26.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

2,500–3,000

Revenue per listing a year

$26K–$31K

Returns

0.4%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #32 within Small Animals. It carries 1,680 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#32in Small Animals

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

1,680per listing

Listings tracked

51

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months