rabbit scratching pad
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good533.63avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.23avg listing price — sweet spot $15–$100
Price range
Good$5.96–$26.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 63K searches
According to Flapen's Amazon United States niche tracking, rabbit scratching pad is a $60K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
rabbit scratching pad market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $53K–$66K
- units × avg price
- Launch success
- 33%
- 3 of 9 new (360d)
- Conversion rate
- 7.3%
- Avg BSR
- #400
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 8.3%
- Avg brand age
- 29 months
- Avg seller age
- 224 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
29
Top-5 brand share
56%
Top 20: 96%
Top-5 click share
49%
Top 20: 93%
Open market
41%
- KEPYDRMTF27%
- Oncpcare10%
- Hamiledyi9%
- Mooydee6%
- Maasechs4%
- SunGrow4%
Demand
Weekly Amazon search volume, last 44 weeks — +2.7% search growth over the last 90 days.Top rabbit scratching pad search terms
- rabbit scratching pad25K/yr
- bunny scratch pad17K/yr
- rabbit scratch pad8K/yr
- bunny scratch mat5K/yr
- rabbit scratch mat4K/yr
- rabbit nail scratch pad3K/yr
Top rabbit scratching pad products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KEPYDRMTF Rabbit Scratching Pad Sisal Scratching Pad for Bunny Guinea Pig Cat. Resting Mats for Cages Forage Grass Mat Indoor Essentials Accessories (2PCS)
KEPYDRMTF$7.974.1★73 rev
Oncpcare 2PCS Rabbit Scratch Mat Natural Bunny Scratching Pad Claws and Teeth Care Rabbit Mats for Cages Chew Toys for Bunny Pet Cage Bedding for Biting Sleeping Nesting 16x12
Oncpcare$16.844.5★515 rev
KEPYDRMTF Rabbit Scratching Pad Sisal Scratching Pad for Bunny Guinea Pig Cat. Resting Mats for Cages Forage Grass Mat Indoor Essentials Accessories
KEPYDRMTF$6.164.1★73 rev
Hamiledyi 2PCS Rabbit Scratching Pads Bunny Lava Grinding Claw Pads Small Animal Foot Pads Hamster Scratch Board Chew Toys for Gerbil Chinchilla Hedgehog Guinea Pig Cage Accessories
Hamiledyi$12.394.2★150 rev
Mooydee Rabbit Scratching Pad 16 x 12 Inch Natural Sisal Bunny Scratch Mat Scratcher Mats Claws and Teeth Care for Biting Sleeping Nesting Small Animal Bedding Chew Toys Bed Play Toy (Brown 1Pc)
Mooydee$9.844.3★189 rev
Newest
by launch date
Abuzabu 2PCS Rabbit Scratching Mats Natural Sisal Bunny Scratch Pad Rabbit Mats for Cages Claws and Teeth Care Rabbit Chew Toys Bunny Accessories for Bedding Biting Sleeping Nesting (16x12in)
Abuzabu$17.0222 rev
Nexlythara Rabbit Scratching Pad Sisal Bunny Scratch Mat for Cages - 2PCS Natural Rabbits Nail Scratcher for Indoor Rabbit Chew Toys & Bedding 16x12 Inch
Nexlythara$16.5536 rev
Rabbit Scratching Pad 12 x 6.56 ft Cuttable Bunny Scratch Pad Self-Adhesive for Rabbit Bedding Rabbit Mat Cage Accessories as Cage Liner or Bedding for Small Animals
TulkunHavn$18.2016 rev
Rabbit Scratcher Mat - DIY Trimmable Self-Adhesive Bunny Scratch Pad Roll 12 Inch x 3.28 ft Small Animal Scratching Rug for Cage Biting Sleeping & Nesting Safe Scratch Mat for Rabbits & Small Pets
LynxLink$10.8612 rev
Maasechs Rabbit Scratching Pad Natural Sisal Cat Bunny Scratcher Mats Cute Scratch Rug Claws and Teeth Care for Biting Sleeping Nesting Small Animal Bedding Chew Toys Bed Play Toy(Carrots)
Maasechs$17.9913 rev
Trending
90-day click momentumAbuzabu 2PCS Rabbit Scratching Mats Natural Sisal Bunny Scratch Pad Rabbit Mats for Cages Claws and Teeth Care Rabbit Chew Toys Bunny Accessories for Bedding Biting Sleeping Nesting (16x12in)
Abuzabu$17.024.7★
Tulvixxo Rabbit Scratching Pad 6.56 ft Self Adhesive Bunny Mat Cuttable Rabbit Bedding Rug Bunny Cage Accessories (6.56 ft)
Tulvixxo$13.843.8★
ZINGTERRA 2Pcs Bunny Bed Sisal Rabbit Scratching Pad Natural Cat Resting Mats for Cages Guinea Pig Bed Mat Forage Grass Mat Teeth Care Rabbit Mats (15.7x11.8 in)
ZINGTERRA$10.584.7★
Rabbit Scratching Pad 12 x 6.56 ft Cuttable Bunny Scratch Pad Self-Adhesive for Rabbit Bedding Rabbit Mat Cage Accessories as Cage Liner or Bedding for Small Animals
TulkunHavn$18.203.3★
KEPYDRMTF Rabbit Scratching Pad Sisal Scratching Pad for Bunny Guinea Pig Cat. Resting Mats for Cages Forage Grass Mat Indoor Essentials Accessories
KEPYDRMTF$6.164.1★
What buyers say about rabbit scratching pad
What buyers praise and complain about, mined from review topics.What buyers love
“Cat loves it”
“Nice quality mats”
“Strong and durable”
“Great value”
“Great size”
“Easy to use”
“with a nice scratchy surface”
“has a nice thick adhesive”
“Exactly as described”
“Clean looking mats for bunny”
What buyers complain about
“Not large enough”
“Smells very strongly of cigarettes”
“Excessively expensive for quality and features”
“Not sturdy”
“it has a very sticky adhesive on the bottom”
“somehow this broke”
“It's a thin material”
“It is cheap material”
“Directions were complicated”
“Toxic Mold- avoid”
Top return reasons
Common questions
- Is rabbit scratching pad profitable to sell on Amazon United States?
- The niche generates $60K/yr across 27 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Worth a look (58/100).
- How competitive is the rabbit scratching pad niche?
- 24 brands and 29 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in rabbit scratching pad?
- Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 0.8%.
- What does it cost to enter the rabbit scratching pad niche?
- Listings span $5.96–$26.50; the average listing price is $13.23 (sweet spot $15–$100). The average incumbent carries 534 reviews — the moat a new listing must climb.