Rabbit Playpen

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +121.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.

Searches, last 12 months

163K

Growth, 90 days vs prior 90

+121.0%

Conversion, latest week

2.9%

Market size, estimated

$159Ka year

Peak month

May3.0× the quietest month

Top search term

kitten playpen indoor89K searches a year

Listings sell for $33.40 on average, from $9.77 to $139.28. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $33.40 that is $3K to $8K a year per listing.

Average price

$33.40inside the $15 to $100 sweet spot

Price range

$9.77–$139.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

5.3%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Cat Doors, Steps, Nets & Pens. It carries 2,563 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#18in Cat Doors, Steps, Nets & Pens

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

2,563per listing

Listings tracked

26

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

33 months