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Rabbit Hutch

Pass

Rabbit Hutch scores 69 out of 100, a Pass. Shoppers spend an estimated $1.8M a year here, search demand grew +6.2% this quarter, and an estimated 1.2% of orders come back.

Flapen Score
69
69 / 100
Top 2% of 3,978 Pet Supplies niches · +18 vs the category median of 51
Market size
$1.8M/yr2.4M searches / yr
90-day growth
+6.2%search demand this quarter
Competition
30%top-5 click share · 32 brands · 39 sellers

Flapen Score

Rabbit Hutch against its category

The dotted line is the Pet Supplies average. Past it, Rabbit Hutch is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rabbit Hutch market on Amazon at a glance

Shoppers on Amazon United States searched for Rabbit Hutch 2.4M times last year and spent an estimated $1.8M. The top 5 brands take 51% of clicks. Demand peaks in Apr. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
0.8%
Market size, estimated
$1.8Ma year
Peak month
April1.6× the quietest month
Top search term
rabbit hutch818K searches a year

02 · Price

A sale here is worth $95.12.

Listings sell for $95.12 on average, from $3.52 to $204.30. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $95.12 that is $10K to $24K a year per listing.

Average price
$95.12inside the $15 to $100 sweet spot
Price range
$3.52–$204.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
$10K–$24K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #54 within Small Animals. It carries 511 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
42%
Out of stock, average day
7.1%
Average rank
#54in Small Animals
Average rating
3.99 starsAmazon United States average 4.42 stars
Average reviews
511per listing
Listings tracked
64

04 · Newcomers

16 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
16Amazon's first-year sales bar
Average brand age
34 months

Products

Top Rabbit Hutch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

39

Top-5 brand share

51%

Top 20: 89%

Top-5 click share

30%

Top 20: 61%

Open market

45%

  • Brand 118%
  • Brand 215%
  • Brand 37%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Rabbit Hutch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.6×

Search terms

Top Rabbit Hutch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rabbit hutch818K/yr
  • bunny house176K/yr
  • bunny hutch150K/yr
  • rabbit house150K/yr
  • rabbit hutch outdoor115K/yr
  • outdoor rabbit hutch86K/yr
  • rabbit hutch indoor132K/yr
  • indoor rabbit hutch103K/yr
  • bunny castle53K/yr
  • rabbit cage outdoor43K/yr

Reviews and returns

What reviews say buyers love and hate about Rabbit Hutch

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Pet Friendly”
15%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Doesnt fit”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rabbit Hutch questions

Answered from the same tracked data.