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Rabbit Food

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 99% of clicks, so Rabbit Food is a Maybe.

Flapen Score
55
55 / 100
Top 30% of 3,978 Pet Supplies niches · +4 vs the category median of 51
Market size
$2.7M/yr1.1M searches / yr
90-day growth
+7.5%search demand this quarter
Competition
58%top-5 click share · 6 brands · 43 sellers

Flapen Score

Rabbit Food against its category

The dotted line is the Pet Supplies average. Past it, Rabbit Food is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rabbit Food market on Amazon at a glance

Shoppers on Amazon United States searched for Rabbit Food 1.1M times last year and spent an estimated $2.7M. The top 5 brands take 99% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 18.3% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
18.3%
Market size, estimated
$2.7Ma year
Peak month
July1.2× the quietest month
Top search term
rabbit food652K searches a year

02 · Price

A sale here is worth $13.03.

Listings sell for $13.03 on average, from $3.52 to $27.35. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $13.03 that is $78K to $104K a year per listing.

Average price
$13.03under the $15 to $100 sweet spot
Price range
$3.52–$27.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
6,000–8,000
Revenue per listing a year
$78K–$104K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Small Animals. It carries 6,286 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Small Animals
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
6,286per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Rabbit Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

43

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

0%

  • Brand 142%
  • Brand 235%
  • Brand 310%
  • Brand 48%
  • Brand 53%
  • Brand 61%

Demand

Rabbit Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Rabbit Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rabbit food652K/yr
  • bunny food195K/yr
  • rabbit pellets77K/yr
  • comida para conejos29K/yr
  • rabbit food pellets33K/yr
  • bunny pellets26K/yr
  • rabbit pellets food18K/yr
  • small animal food17K/yr
  • rabbit feed12K/yr
  • adult rabbit food14K/yr

Reviews and returns

What reviews say buyers love and hate about Rabbit Food

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“a little costly”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rabbit Food questions

Answered from the same tracked data.