rabbit ears for dogs
Worth a lookShows low returns (0.0%), but soft demand (-6.1% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Review moat
Great150.05avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.54avg listing price — sweet spot $15–$100
Price range
Great$9.92–$73.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad$100K$100K/yr · 51K searches
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, rabbit ears for dogs is a $100K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr. Verdict: Worth a look — 52/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
rabbit ears for dogs market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $62K–$82K
- units × avg price
- Launch success
- 0%
- 0 of 6 new (360d)
- Conversion rate
- 9.5%
- Avg BSR
- #1,345
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 42%
- Out of stock
- 12.0%
- Avg brand age
- 55 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
11
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
9%
- PEPPY DOG40%
- Benji & Louie15%
- Munchbird14%
- Baffs Naturals14%
- BACCIOBAU5%
- K9warehouse4%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 53 weeks — -6.1% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 2.3×
Top rabbit ears for dogs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rabbit Ears with Fur Dog Treats (50 pcs)| All-Natural Hypoallergenic Dehydrated Chews | Supports Dental Hygiene & Digestion | Ideal for Small Medium & Large Dogs
PEPPY DOG$26.764.6★260 rev
Lamb Ears for Dogs - High Protein Low Fat Chew Treats | Gluten Free Soya Free Lambs Ear Snack | 100% Natural with Fur Healthy Chews for Canines | Long Lasting Dental Support | Grain Free | 9 count
Baffs Naturals$14.154.2★66 rev
Rabbit Ears with Fur Dog Treats (10 pcs)| All-Natural Hypoallergenic Dehydrated Chews | Supports Dental Hygiene & Digestion | Ideal for Small Medium & Large Dogs
PEPPY DOG$10.404.6★260 rev
Munchbird Dehydrated Rabbit Ears 100g (3.5 oz) 12-15 pcs for Dogs European Furry Rabbit Ear Natural Fiber for Pets Rawhide Free Alternative to Pig Ears Dog Treats Ear Size Varies
Munchbird$20.294.6★387 rev
Benji & Louie Air Dried Whole Rabbit Ears with Fur - Natural Healthy Dog Treats or Dog Chews Single Ingredient 1.5 oz 4 to 6 Count
Benji & Louie$10.514.4★82 rev
Newest
by launch date
BACCIOBAU Rabbit Ears with Chicken Dog Treats High Protein Rawhide Free Dog Chews Long-Lasting Easily Digestible Dental Treats for All Breeds 9.52OZ(270g)
BACCIOBAU$10.2037 rev
K9warehouse Rabbit Ears for Dogs - Dehydrated Rabbit Ears Dog Treats - Natural Chews - Low-Fat & Grain-Free - Promotes Dental Health - High Protein - Ideal Training Snacks - 50 Pack
K9warehouse$34.4424 rev
CorpseCo Air-Dried Dog Treats | Rabbit Ears | Single Ingredient High Protein Digestion Health Premium Crunchy Snack | 100% Natural. 0% Alive. (4.5 oz)
CorpseCo$27.907 rev
HDP Rabbit Furry Hair Feet Dog Chew Flavor:Rabbit Furry Feet Size:1 LB
HDP$19.583 rev
Freeze Dried Dog Treats All Natural Dog Chews Single Ingredient Dehydrated Rabbit Feet for Dogs High Protein Training Snack for Small Medium Large Dogs (1.76oz)
Peidicat$14.7345 rev
Trending
90-day click momentumK9warehouse Rabbit Ears for Dogs - Dehydrated Rabbit Ears Dog Treats - Natural Chews - Low-Fat & Grain-Free - Promotes Dental Health - High Protein - Ideal Training Snacks - 50 Pack
K9warehouse$34.444.2★
BACCIOBAU Rabbit Ears with Chicken Dog Treats High Protein Rawhide Free Dog Chews Long-Lasting Easily Digestible Dental Treats for All Breeds 9.52OZ(270g)
BACCIOBAU$10.204.4★
HDP Rabbit Furry Hair Feet Dog Chew Flavor:Rabbit Furry Feet Size:1 LB
HDP$19.585.0★
Lamb Ears for Dogs - High Protein Low Fat Chew Treats | Gluten Free Soya Free Lambs Ear Snack | 100% Natural with Fur Healthy Chews for Canines | Long Lasting Dental Support | Grain Free | 9 count
Baffs Naturals$14.154.2★
CorpseCo Air-Dried Dog Treats | Rabbit Ears | Single Ingredient High Protein Digestion Health Premium Crunchy Snack | 100% Natural. 0% Alive. (4.5 oz)
CorpseCo$27.904.4★
What buyers say about rabbit ears for dogs
What buyers praise and complain about, mined from review topics.What buyers love
“Dog approved”
“Great snack”
“seem to provide nice dental benefits while chewing”
“The smells were delightful”
“of consistent quality throughout the package”
“Great for the price”
“Good size”
“my dogs enjoyed the”
“I always appreciate treats with simple, natural ingredients and these fit the bill perfectly”
“What I like about them is they are pretty soft”
What buyers complain about
“Smelled awful”
“The bag was very large”
“Expensive can get them cheaper”
“one of them is allergic to anything beef flavored”
“Misleading description”
“THEY ARE A LONG CHEW”
“not long lasting”
“Caused diarrhea”
“Gross”
“Extremely poor condition”
Top return reasons
Common questions
- Is rabbit ears for dogs profitable to sell on Amazon United States?
- The niche generates $100K/yr across 19 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the rabbit ears for dogs niche?
- 11 brands and 11 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in rabbit ears for dogs?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.0%.
- When does demand for rabbit ears for dogs peak?
- Demand peaks in Apr; the busiest month runs 2.3× the quietest.
- What does it cost to enter the rabbit ears for dogs niche?
- Listings span $9.92–$73.80; the average listing price is $20.54 (sweet spot $15–$100). The average incumbent carries 150 reviews — the moat a new listing must climb.