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Rabbit Ears for Dogs

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -6.1% this quarter, so Rabbit Ears for Dogs is a Maybe.

Flapen Score
52
52 / 100
Top 42% of 3,978 Pet Supplies niches · +1 vs the category median of 51
Market size
$100K/yr51K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
64%top-5 click share · 11 brands · 11 sellers

Flapen Score

Rabbit Ears for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Rabbit Ears for Dogs is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rabbit Ears for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Rabbit Ears for Dogs 51K times last year and spent an estimated $100K. The top 5 brands take 87% of clicks. Demand peaks in Apr. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
9.5%
Market size, estimated
$100Ka year
Peak month
April2.3× the quietest month
Top search term
rabbit ears for dogs44K searches a year

02 · Price

A sale here is worth $20.54.

Listings sell for $20.54 on average, from $9.92 to $73.80. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $20.54 that is $2K to $5K a year per listing.

Average price
$20.54inside the $15 to $100 sweet spot
Price range
$9.92–$73.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #1,345 within Food. It carries 150 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
89%
Out of stock, average day
12.0%
Average rank
#1,345in Food
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
150per listing
Listings tracked
19

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Rabbit Ears for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

11

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

9%

  • Brand 140%
  • Brand 215%
  • Brand 314%
  • Brand 414%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 9%)

Demand

Rabbit Ears for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Holiday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 2.3×

Reviews and returns

What reviews say buyers love and hate about Rabbit Ears for Dogs

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Pet Friendly”
23%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Smelled awful”
A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Rabbit Ears for Dogs questions

Answered from the same tracked data.