rabbit dog treats
Worth a lookShows low returns (0.0%), but soft demand (-8.1% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$23.45avg listing price — sweet spot $15–$100
Price range
Great$9.71–$45.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great368.91avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$118K$118K/yr · 39K searches
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, rabbit dog treats is a $118K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Apr–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
rabbit dog treats market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $94K–$117K
- units × avg price
- Launch success
- —
- 0 of 1 new (360d)
- Conversion rate
- 12.8%
- Avg BSR
- #774
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 8.5%
- Avg brand age
- 59 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
41
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
62%
Top 20: 97%
Open market
17%
- Smart Cookie33%
- Vital Essentials23%
- Hare of the Dog10%
- Pupford7%
- Caru6%
- Raw Paws4%
- Open — no brand owns it (9 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -8.1% search growth over the last 90 days.Peak months: Apr, Jun · busiest ÷ quietest = 2.0×
Top rabbit dog treats search terms
- rabbit dog treats19K/yr
- rabbit treats for dogs11K/yr
- dog treats rabbit3K/yr
- rabbit jerky for dogs4K/yr
- rabbit jerky2K/yr
Top rabbit dog treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vital Essentials Freeze Dried Dog Treats | Rabbit Bites Single Protein | Premium Quality | Grain Free Training Treats for Dogs 2 oz Bag
Vital Essentials$12.804.8★569 rev
Smart Cookie Single Ingredient Rabbit Jerky Dog Treats - Training Treat Strips for Dogs and Puppies with Allergies Sensitive Stomachs - Dehydrated 100% Meat Grain Free Made in USA - 3oz Pack of 1
Smart Cookie$14.944.6★344 rev
Smart Cookie Healthy Soft Dog Treats - Rabbit & Pumpkin - Grain Free Limited Ingredient Training Treats for Dogs with Sensitive Stomach & Allergies Natural Novel Protein Made in the USA (5oz.)
Smart Cookie$11.824.6★1,078 rev
Pupford Freeze Dried Training Treats for Dogs & Puppies 475+ Two Ingredient Bites (Rabbit 4 oz)
Pupford$16.644.7★1,287 rev
Hare of the Dog Freeze Dried Rabbit Treats for Dogs - All-Natural Single-Ingredient High-Protein Snacks - Made in the USA (2.25 Oz 2 Pack)
Hare of the Dog$24.974.5★145 rev
Newest
by launch date
Hare of the Dog 100% Rabbit Jerky Dog Treats 3.5-oz Bag - 2 Packs
Hare of the Dog$24.8343 rev
RABBIT JERKY - Premium Small Game Meat - Bushcraft & Survival Snack - Unique Hunter Gift for Brother Him - Exotic Food Present
Generic$24.411 rev
Purposeful Pup Rabbit Sausage Dog Treats(10 Pack) - Single Ingredient Jerky
Purposeful Pup$19.053 rev
Finleys Rabbit Venison Meaty Sticks Dog Treats 12oz 1 Pack
Finley's$12.6952 rev
Rabbit Ears with Fur Dog Treats (50 pcs)| All-Natural Hypoallergenic Dehydrated Chews | Supports Dental Hygiene & Digestion | Ideal for Small Medium & Large Dogs
PEPPY DOG$26.76260 rev
Trending
90-day click momentumHare of the Dog 100% Rabbit Jerky Dog Treats 3.5-oz Bag - 2 Packs
Hare of the Dog$24.834.5★
Rabbit Ears with Fur Dog Treats (10 pcs)| All-Natural Hypoallergenic Dehydrated Chews | Supports Dental Hygiene & Digestion | Ideal for Small Medium & Large Dogs
PEPPY DOG$10.404.6★
Hare of the Dog Freeze Dried Rabbit Treats for Dogs - All-Natural Single-Ingredient High-Protein Snacks - Made in the USA (2.25 Oz 2 Pack)
Hare of the Dog$24.974.5★
Vital Essentials Freeze Dried Dog Food Raw Rabbit Crunchy Mini Nibs | Complete Meal or Topper | 96% Rabbit Organs & Bone | Limited Ingredient High Protein Grain Free Dry Dog Food | 14 oz Bag
Vital Essentials$45.574.6★
Raw Paws Wild-Caught Rabbit Dogs Treats 6-oz - Single Ingredient
Raw Paws$20.244.4★
What buyers say about rabbit dog treats
What buyers praise and complain about, mined from review topics.What buyers love
“Good for my dog”
“Great snack”
“Really good quality treats that our dog loves”
“Good size”
“No allergies”
“Good chew”
“The smells were delightful”
“Reasonably priced”
“Arrived fresh”
“has some quality ingredients”
What buyers complain about
“do really think they should be cheaper”
“Smelly”
“They are both allergic so we are careful to buy only things with clean and few ingredients”
“They are big”
“even though I cannot find any difference in the ingredients”
“She is teething so she doesn't chew well”
“Made me question their freshness”
“Bad quality”
“My fault for not reading the description carefully before purchasing”
“For weeks, he was not at all a treat-loving puppy, which proved difficult to train”
Top return reasons
Common questions
- Is rabbit dog treats profitable to sell on Amazon United States?
- The niche generates $118K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the rabbit dog treats niche?
- 15 brands and 41 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in rabbit dog treats?
- Top complaints mined from reviews: Value For Money, Smell, Allergies. The return rate is 0.0%.
- When does demand for rabbit dog treats peak?
- Demand peaks in Apr–Jun; the busiest month runs 2.0× the quietest.
- What does it cost to enter the rabbit dog treats niche?
- Listings span $9.71–$45.57; the average listing price is $23.45 (sweet spot $15–$100). The average incumbent carries 369 reviews — the moat a new listing must climb.