purple shampoo for horses
Worth a lookShows low returns (0.5%), but a small market ($36K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Avg price
Incredible$23.68avg listing price — sweet spot $15–$100
Price range
Great$11.96–$52.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Review moat
Good810.79avg incumbent reviews — the moat a new listing must climb
Growth
Good+44.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad$36K$36K/yr · 24K searches
According to Flapen's Amazon United States niche tracking, purple shampoo for horses is a $36K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
purple shampoo for horses market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $36K–$47K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 6.3%
- Avg BSR
- #648
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 95%
- Out of stock
- 1.4%
- Avg brand age
- 118 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
48
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
9%
- exhibitor's25%
- Farnam19%
- Weaver Livestock15%
- UltraCruz13%
- Cowboy Magic12%
- Mane 'n Tail7%
- Open — no brand owns it (4 brands, 9%)
Demand
Weekly Amazon search volume, last 12 weeks — +44.0% search growth over the last 90 days.Top purple shampoo for horses search terms
- purple shampoo for horses6K/yr
- horse whitening shampoo5K/yr
- horse purple shampoo5K/yr
- whitening shampoo for horses4K/yr
- purple horse shampoo3K/yr
Top purple shampoo for horses products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
exhibitors Quic Silver 64 Ounce Color Intensifying Shampoo Purple 1.0 Count (321164)
exhibitor's$30.234.7★439 rev
Farnam Vetrolin Wonder Blue Gentle Moisturizing Shampoo for Horses Livestock and Dogs Blue 32
Farnam$18.254.6★170 rev
UltraCruz - sc-395301 Equine Bright White Horse Shampoo 16 oz Purple
UltraCruz$15.064.4★79 rev
Weaver Livestock Whitening Shampoo for Horses Pigs Cattle Gentle and Effective Coconut-Based Hide Hair and Shampoo Daily Use Cattle Show Supplies 1 Quart
Weaver Livestock$19.094.4★195 rev
Cowboy Magic Shine In Yellowout Purple Shampoo 16 oz
Cowboy Magic$11.964.4★571 rev
Newest
by launch date
exhibitors Quic Silver System Includes Quic Shampoo Quic Conditioner 32 Ounce Each Plus Quic Silver 16 Ounce for Dogs Horses Greys Palominos Cream Color Coats Silver Ash Highlights
exhibitor's$45.9510 rev
Mane n Tail Ultimate Gloss Combo Set (16 Oz) Shampoo & Conditioner for Long-Lasting Shine Softness and Volume for Horses Coat Mane & Tail
Mane 'n Tail$18.85868 rev
Jeffers Equine Brightening Blue Whitening Horse Shampoo 128 oz Grooming Shampoo with Coconut Extract Aloe & Shea Butter for Coat Mane & Tail Removes Tough Stains Safe for White & Light Coats
Jeffers$35.6723 rev
Jeffers Equine Brightening Blue Whitening Horse Shampoo 16 oz Grooming Shampoo with Coconut Extract Aloe & Shea Butter for Coat Mane & Tail Removes Tough Stains Safe for White & Light Coats
Jeffers$16.9423 rev
Exhibitors Quic Shampoo 32 oz for All Coat Colors Shine Intensifier Clear
exhibitor's$15.9575 rev
Trending
90-day click momentumMane n Tail Ultimate Gloss Combo Set (16 Oz) Shampoo & Conditioner for Long-Lasting Shine Softness and Volume for Horses Coat Mane & Tail
Mane 'n Tail$18.854.5★
Quic Silver Shampoo 16oz
exhibitor's$16.134.6★
Mane N Tail Shampoo & Conditioner Combo Set (32 oz Each) For Horses and Humans For A Down to the Skin Cleansing and Conditioning
Mane 'n Tail$23.704.6★
Weaver Livestock Whitening Shampoo for Horses Pigs Cattle Gentle and Effective Coconut-Based Hide Hair and Shampoo Daily Use Cattle Show Supplies 1 Quart
Weaver Livestock$19.094.4★
UltraCruz - sc-395301 Equine Bright White Horse Shampoo 16 oz Purple
UltraCruz$15.064.4★
What buyers say about purple shampoo for horses
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Leaves my hair smelling soooo good and feels great”
“Worth it”
“This really does help your hair grow”
“It does a great job of cleaning the fur without stripping it of all its oils”
“how soft his fur is”
“Works great”
“This product kept him Snow White”
“I do recommend you get the conditioner as well because the shampoo alone is super drying”
“Make your pet shine”
What buyers complain about
“It doesnt really have a good smell it doesnt get the yellow out”
“Damaged my hair bad”
“Instead of brightening his coat it makes it lavender grey”
“This brand has ruined my hair”
“tail is hard”
“Poor quality”
“I wouldnt call it effective”
“Extremely disappointing, especially for the price”
“But it did nothing for me except leaving my hair feeling dry and corse”
“thinning of hair”
Top return reasons
Common questions
- Is purple shampoo for horses profitable to sell on Amazon United States?
- The niche generates $36K/yr across 19 tracked products. 90-day search growth is +44.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the purple shampoo for horses niche?
- 10 brands and 48 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in purple shampoo for horses?
- Top complaints mined from reviews: Smell, Damage/Burn Hair, Color. The return rate is 0.5%.
- What does it cost to enter the purple shampoo for horses niche?
- Listings span $11.96–$52.92; the average listing price is $23.68 (sweet spot $15–$100). The average incumbent carries 811 reviews — the moat a new listing must climb.