Purple Shampoo for Dogs

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $277K a year.

Searches, last 12 months

119K

Growth, 90 days vs prior 90

+4.0%

Conversion, latest week

10.7%

Market size, estimated

$277Ka year

Peak month

July1.2× the quietest month

Top search term

lillian ruff dog shampoo27K searches a year

Listings sell for $21.75 on average, from $7.85 to $52.48. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $21.75 that is $5K to $11K a year per listing.

Average price

$21.75inside the $15 to $100 sweet spot

Price range

$7.85–$52.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$5K–$11K

Returns

0.6%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #99 within Grooming. It carries 5,610 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#99in Grooming

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

5,610per listing

Listings tracked

22

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

88 months