Purple Dog Leash

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

85K

Growth, 90 days vs prior 90

+8.1%

Conversion, latest week

6.7%

Market size, estimated

$64Ka year

Peak month

August1.3× the quietest month

Top search term

purple dog leash34K searches a year

Listings sell for $11.16 on average, from $5.70 to $17.57. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $11.16 that is $1K to $3K a year per listing.

Average price

$11.16under the $15 to $100 sweet spot

Price range

$5.70–$17.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

3.1%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #76 within Collars, Harnesses & Leashes. It carries 7,440 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#76in Collars, Harnesses & Leashes

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

7,440per listing

Listings tracked

43

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months