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Purina Senior Cat Food

Fail

The top 5 brands take 100% of clicks, so Purina Senior Cat Food is a Fail.

Flapen Score
40
40 / 100
Ranks 3,360 of 3,978 Pet Supplies niches · −11 vs the category median of 51
Market size
$98K/yr45K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
75%top-5 click share · 4 brands · 39 sellers

Flapen Score

Purina Senior Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Purina Senior Cat Food is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purina Senior Cat Food market on Amazon at a glance

Shoppers on Amazon United States searched for Purina Senior Cat Food 45K times last year and spent an estimated $98K. All 4 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
9.3%
Market size, estimated
$98Ka year
Peak month
March1.3× the quietest month
Top search term
purina senior cat food20K searches a year

02 · Price

A sale here is worth $23.24.

Listings sell for $23.24 on average, from $9.90 to $45.18. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $23.24 that is $2K to $6K a year per listing.

Average price
$23.24inside the $15 to $100 sweet spot
Price range
$9.90–$45.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #354 within Food. It carries 5,035 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#354in Food
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
5,035per listing
Listings tracked
16

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 120 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
120 months

Products

Top Purina Senior Cat Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 222%
  • Brand 312%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Purina Senior Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Purina Senior Cat Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purina senior cat food20K/yr
  • purina cat chow senior11K/yr
  • purina senior cat food dry10K/yr
  • purina cat food senior4K/yr

Reviews and returns

What reviews say buyers love and hate about Purina Senior Cat Food

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Pet Friendly”
19%of negative reviews mention “Indigestion”
<0.1%of orders come back, a rate Amazon rounds to zero
“Caused vomit/diarrhea”
A buyer, on “Indigestion”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Purina Senior Cat Food questions

Answered from the same tracked data.