Purina Puppy Wet Food
FailThe top 5 brands take 100% of clicks, so Purina Puppy Wet Food is a Fail.
- Flapen Score
- 46 / 100Ranks 2,652 of 3,978 Pet Supplies niches · −5 vs the category median of 5146
- Market size
- $107K/yr40K searches / yr
- 90-day growth
- +15.7%search demand this quarter
- Competition
- 81%top-5 click share · 3 brands · 32 sellers
Flapen Score
Purina Puppy Wet Food against its category
The dotted line is the Pet Supplies average. Past it, Purina Puppy Wet Food is stronger. Inside it, weaker.
Market
The Purina Puppy Wet Food market on Amazon at a glance
Shoppers on Amazon United States searched for Purina Puppy Wet Food 40K times last year and spent an estimated $107K. All 3 brands take every click. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 8.8% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- +15.7%
- Conversion, latest week
- 8.8%
- Market size, estimated
- $107Ka year
- Top search term
- purina pro plan puppy wet food11K searches a year
02 · Price
A sale here is worth $30.43.
Listings sell for $30.43 on average, from $11.50 to $45.71. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $30.43 that is $8K to $15K a year per listing.
- Average price
- $30.43inside the $15 to $100 sweet spot
- Price range
- $11.50–$45.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $8K–$15K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #142 within Food. It carries 2,541 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #142in Food
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 2,541per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 113 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 113 months
Products
Top Purina Puppy Wet Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Purina Pro Plan Wet Puppy Food Pate Wet Food Classic Chicken and Rice Entre - (Pack of 12) 13 oz. Cans
- Price
- $32.46
- Rating
- 4.6/5
- Reviews
- 5,462
- Age
- 17y ago

Purina Pro Plan Development Wet Puppy Food Grain Free Chicken Entree and Grain Free Turkey Entree Variety Pack - (Pack of 12) 13 oz. Cans
- Price
- $32.47
- Rating
- 4.6/5
- Reviews
- 532
- Age
- 3y ago

Purina ONE Plus Wet Puppy Food Classic Ground Healthy Puppy Lamb and Long Grain Rice Entree - (Pack of 12) 13 oz. Cans
- Price
- $27.79
- Rating
- 4.6/5
- Reviews
- 4,850
- Age
- 18y ago

Purina Pro Plan Puppy Small Breed Chicken and Brown Rice Entree Wet Dog Food for Small Dogs - (Pack of 24) 5.5 oz. Cans
- Price
- $45.71
- Rating
- 4.3/5
- Reviews
- 161
- Age
- 2y ago

Purina Pro Plan Sport High Protein Wet Puppy Food Beef and Rice Entree and Chicken and Rice Entree Variety Pack - (Pack of 12) 13 oz. Cans
- Price
- $38.78
- Rating
- 4.7/5
- Reviews
- 364
- Age
- 4y ago
Trending
estimated 90-day click momentum
Pedigree Puppy Food Morsels in Sauce Wet Dog Food Pouches Chicken Flavor 3.5 oz. Pouches 16 Count
- Price
- $13.69
- Rating
- 4.6/5
- Reviews
- 1,364
- Age
- 9y ago

Purina Pro Plan Wet Puppy Food Pate Wet Food Classic Chicken and Rice Entre - (Pack of 12) 13 oz. Cans
- Price
- $32.46
- Rating
- 4.6/5
- Reviews
- 5,462
- Age
- 17y ago

Purina Pro Plan Puppy Small Breed Chicken and Brown Rice Entree Wet Dog Food for Small Dogs - (Pack of 24) 5.5 oz. Cans
- Price
- $45.71
- Rating
- 4.3/5
- Reviews
- 161
- Age
- 2y ago

Purina Pro Plan Puppy Classic Wet Dog Food for Sensitive Stomach with Salmon and Rice - (Pack of 12) 12 ct. Cans
- Price
- $39.98
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 1y ago

Purina ONE Plus Wet Puppy Food Classic Ground Healthy Puppy Lamb and Long Grain Rice Entree - (Pack of 12) 13 oz. Cans
- Price
- $27.79
- Rating
- 4.6/5
- Reviews
- 4,850
- Age
- 18y ago
Newest
by launch date
Purina Pro Plan Puppy Classic Wet Dog Food for Sensitive Stomach with Salmon and Rice - (Pack of 12) 12 ct. Cans
- Price
- $39.98
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 1y ago

Purina Pro Plan Puppy Small Breed Chicken and Brown Rice Entree Wet Dog Food for Small Dogs - (Pack of 24) 5.5 oz. Cans
- Price
- $45.71
- Rating
- 4.3/5
- Reviews
- 161
- Age
- 2y ago

Purina Pro Plan Development Wet Puppy Food Grain Free Chicken Entree and Grain Free Turkey Entree Variety Pack - (Pack of 12) 13 oz. Cans
- Price
- $32.47
- Rating
- 4.6/5
- Reviews
- 532
- Age
- 3y ago

Purina Pro Plan Sport High Protein Wet Puppy Food Beef and Rice Entree and Chicken and Rice Entree Variety Pack - (Pack of 12) 13 oz. Cans
- Price
- $38.78
- Rating
- 4.7/5
- Reviews
- 364
- Age
- 4y ago

Purina Pro Plan Sport High Protein Puppy Food Beef & Rice Entree Wet Formula - (Pack of 12) 13 oz. Cans
- Price
- $38.93
- Rating
- 4.5/5
- Reviews
- 285
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
32
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
0%
- Purina Pro Plan80%
- Purina ONE17%
- Pedigree4%
Demand
Purina Puppy Wet Food search demand
Weekly searches over the year. Pick a range.
Search terms
Top Purina Puppy Wet Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- purina pro plan puppy wet food11K/yr
- purina puppy wet food11K/yr
- purina pro plan puppy food wet5K/yr
- purina pro plan wet puppy food5K/yr
- purina wet puppy food4K/yr
- purina one puppy wet food4K/yr
Reviews and returns
What reviews say buyers love and hate about Purina Puppy Wet Food
We read the reviews and the return reasons for every product selling here.
“Diarrhea”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Purina Puppy Wet Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









