Purina Puppy Food
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Purina Puppy Food is a Maybe.
- Flapen Score
- 59 / 100Top 16% of 3,978 Pet Supplies niches · +8 vs the category median of 5159
- Market size
- $5.0M/yr898K searches / yr
- 90-day growth
- +6.2%search demand this quarter
- Competition
- 54%top-5 click share · 2 brands · 56 sellers
Flapen Score
Purina Puppy Food against its category
The dotted line is the Pet Supplies average. Past it, Purina Puppy Food is stronger. Inside it, weaker.
Market
The Purina Puppy Food market on Amazon at a glance
Shoppers on Amazon United States searched for Purina Puppy Food 898K times last year and spent an estimated $5.0M. All 2 brands take every click. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 12.9% of those searches ended in a purchase.
Shoppers searched for this 898K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.0M a year.
- Searches, last 12 months
- 898K
- Growth, 90 days vs prior 90
- +6.2%
- Conversion, latest week
- 12.9%
- Market size, estimated
- $5.0Ma year
- Top search term
- purina pro plan puppy food345K searches a year
02 · Price
A sale here is worth $42.93.
Listings sell for $42.93 on average, from $16.41 to $71.14. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $42.93 that is $129K to $172K a year per listing.
- Average price
- $42.93inside the $15 to $100 sweet spot
- Price range
- $16.41–$71.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $129K–$172K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Food. It carries 6,729 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #100in Food
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 6,729per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Purina Puppy Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Purina Pro Plan High Protein Dry Puppy Food Chicken and Rice Formula - 6 lb. Bag
- Price
- $19.47
- Rating
- 4.7/5
- Reviews
- 5,516
- Age
- 18y ago

Purina Pro Plan High Protein Puppy Food Shredded Blend Chicken & Rice Formula - 6 lb. Bag
- Price
- $19.56
- Rating
- 4.7/5
- Reviews
- 7,927
- Age
- 15y ago

Purina Pro Plan High Protein Dry Puppy Food Chicken and Rice Formula - 34 lb. Bag
- Price
- $69.16
- Rating
- 4.7/5
- Reviews
- 5,670
- Age
- 19y ago

Purina ONE Plus Healthy Puppy Formula High Protein Natural Dry Puppy Food with added vitamins minerals and nutrients - 8 lb. Bag
- Price
- $16.41
- Rating
- 4.7/5
- Reviews
- 11,623
- Age
- 21y ago

Purina Pro Plan Large Breed Dry Puppy Food Chicken and Rice Formula - 34 lb. Bag
- Price
- $69.68
- Rating
- 4.7/5
- Reviews
- 9,733
- Age
- 21y ago
Trending
estimated 90-day click momentum
Purina Pro Plan High Protein Dry Puppy Food Chicken and Rice Formula - 34 lb. Bag
- Price
- $69.16
- Rating
- 4.7/5
- Reviews
- 5,670
- Age
- 19y ago

Purina Pro Plan High Protein Puppy Food Shredded Blend Chicken & Rice Formula - 18 lb. Bag
- Price
- $50.99
- Rating
- 4.7/5
- Reviews
- 7,927
- Age
- 14y ago

Purina Pro Plan Large Breed Dry Puppy Food Chicken and Rice Formula - 34 lb. Bag
- Price
- $69.68
- Rating
- 4.7/5
- Reviews
- 9,733
- Age
- 21y ago

Purina Pro Plan High Protein Dry Puppy Food Chicken and Rice Formula - 6 lb. Bag
- Price
- $19.47
- Rating
- 4.7/5
- Reviews
- 5,516
- Age
- 18y ago

Purina ONE Plus Healthy Puppy Formula High Protein Natural Dry Puppy Food with added vitamins minerals and nutrients - 31.1 lb. Bag
- Price
- $48.11
- Rating
- 4.7/5
- Reviews
- 11,623
- Age
- 4y ago
Newest
by launch date
Purina ONE Plus Healthy Puppy Formula High Protein Natural Dry Puppy Food with added vitamins minerals and nutrients - 31.1 lb. Bag
- Price
- $48.11
- Rating
- 4.7/5
- Reviews
- 11,623
- Age
- 4y ago

Purina Pro Plan Sensitive Skin and Stomach Large Breed Puppy Food Salmon and Rice Formula - 24 lb. Bag
- Price
- $70.66
- Rating
- 4.5/5
- Reviews
- 1,075
- Age
- 5y ago

Purina Pro Plan Sensitive Skin and Stomach Dog Food Puppy Salmon and Rice Formula - 4 lb. Bag
- Price
- $19.53
- Rating
- 4.6/5
- Reviews
- 3,405
- Age
- 6y ago

Purina Pro Plan Sensitive Skin and Stomach Dog Food Puppy Salmon and Rice Formula - 24 lb. Bag
- Price
- $70.46
- Rating
- 4.7/5
- Reviews
- 1,826
- Age
- 6y ago

Purina ONE Plus Puppy Dry Dog Food for Large Dogs High Protein Growth Support Real Chicken - 31.1 lb Bag
- Price
- $47.88
- Rating
- 4.7/5
- Reviews
- 8,571
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 flat
Sellers
56
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 100%
Open market
0%
- Purina Pro Plan82%
- Purina ONE18%
- Open — no brand owns it (0%)
Demand
Purina Puppy Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 11 of 12 months tracked
Search terms
Top Purina Puppy Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- purina pro plan puppy food345K/yr
- purina pro plan puppy104K/yr
- purina one puppy food86K/yr
- purina puppy food71K/yr
- purina pro plan dog food puppy60K/yr
- pro plan puppy food41K/yr
- purina puppy30K/yr
- purina one puppy24K/yr
- pro plan puppy17K/yr
- purina pro puppy17K/yr
Reviews and returns
What reviews say buyers love and hate about Purina Puppy Food
We read the reviews and the return reasons for every product selling here.
“My puppy had diarrhea”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Purina Puppy Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









