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Purina Puppy Food

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Purina Puppy Food is a Maybe.

Flapen Score
59
59 / 100
Top 16% of 3,978 Pet Supplies niches · +8 vs the category median of 51
Market size
$5.0M/yr898K searches / yr
90-day growth
+6.2%search demand this quarter
Competition
54%top-5 click share · 2 brands · 56 sellers

Flapen Score

Purina Puppy Food against its category

The dotted line is the Pet Supplies average. Past it, Purina Puppy Food is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purina Puppy Food market on Amazon at a glance

Shoppers on Amazon United States searched for Purina Puppy Food 898K times last year and spent an estimated $5.0M. All 2 brands take every click. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 898K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.0M a year.

Searches, last 12 months
898K
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
12.9%
Market size, estimated
$5.0Ma year
Top search term
purina pro plan puppy food345K searches a year

02 · Price

A sale here is worth $42.93.

Listings sell for $42.93 on average, from $16.41 to $71.14. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $42.93 that is $129K to $172K a year per listing.

Average price
$42.93inside the $15 to $100 sweet spot
Price range
$16.41–$71.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
$129K–$172K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Food. It carries 6,729 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#100in Food
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
6,729per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Purina Puppy Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 flat

Sellers

56

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 218%
  • Open — no brand owns it (0%)

Demand

Purina Puppy Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26OctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3× · 11 of 12 months tracked

Search terms

Top Purina Puppy Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purina pro plan puppy food345K/yr
  • purina pro plan puppy104K/yr
  • purina one puppy food86K/yr
  • purina puppy food71K/yr
  • purina pro plan dog food puppy60K/yr
  • pro plan puppy food41K/yr
  • purina puppy30K/yr
  • purina one puppy24K/yr
  • pro plan puppy17K/yr
  • purina pro puppy17K/yr

Reviews and returns

What reviews say buyers love and hate about Purina Puppy Food

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Pet Friendly”
20%of negative reviews mention “Indigestion”
0.1%of orders come back
“My puppy had diarrhea”
A buyer, on “Indigestion”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Purina Puppy Food questions

Answered from the same tracked data.