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Purina Pro Plan Urinary Tract Wet Cat Food

Fail

The top 5 brands take 100% of clicks, so Purina Pro Plan Urinary Tract Wet Cat Food is a Fail.

Flapen Score
44
44 / 100
Ranks 2,946 of 3,978 Pet Supplies niches · −7 vs the category median of 51
Market size
$124K/yr29K searches / yr
90-day growth
+5.8%search demand this quarter
Competition
76%top-5 click share · 3 brands · 25 sellers

Flapen Score

Purina Pro Plan Urinary Tract Wet Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Purina Pro Plan Urinary Tract Wet Cat Food is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purina Pro Plan Urinary Tract Wet Cat Food market on Amazon at a glance

Shoppers on Amazon United States searched for Purina Pro Plan Urinary Tract Wet Cat Food 29K times last year and spent an estimated $124K. All 3 brands take every click. Demand peaks in Jan–Feb–Sep–Oct–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+5.8%
Conversion, latest week
9.5%
Market size, estimated
$124Ka year
Peak month
February3.8× the quietest month
Top search term
purina pro plan urinary cat food15K searches a year

02 · Price

A sale here is worth $45.31.

Listings sell for $45.31 on average, from $26.98 to $95.58. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $45.31 that is $5K to $11K a year per listing.

Average price
$45.31inside the $15 to $100 sweet spot
Price range
$26.98–$95.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$5K–$11K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #131 within Food. It carries 3,817 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#131in Food
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
3,817per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
95 months

Products

Top Purina Pro Plan Urinary Tract Wet Cat Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 212%
  • Brand 33%

Demand

Purina Pro Plan Urinary Tract Wet Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep, Oct, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Purina Pro Plan Urinary Tract Wet Cat Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purina pro plan urinary cat food15K/yr
  • purina pro plan urinary5K/yr
  • purina pro plan cat food urinary3K/yr
  • purina pro plan urinary tract dry cat food1K/yr
  • purina pro plan cat food urinary tract health2K/yr
  • purina pro plan urinary tract cat food2K/yr

Reviews and returns

What reviews say buyers love and hate about Purina Pro Plan Urinary Tract Wet Cat Food

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Pet Friendly”
43%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“so expensive though”
A buyer, on “Value For Money”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Purina Pro Plan Urinary Tract Wet Cat Food questions

Answered from the same tracked data.