Purina Pro Plan Kitten
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Purina Pro Plan Kitten is a Maybe.
- Flapen Score
- 53 / 100Top 38% of 3,978 Pet Supplies niches · +2 vs the category median of 5153
- Market size
- $840K/yr229K searches / yr
- 90-day growth
- +16.7%search demand this quarter
- Competition
- 80%top-5 click share · 4 brands · 24 sellers
Flapen Score
Purina Pro Plan Kitten against its category
The dotted line is the Pet Supplies average. Past it, Purina Pro Plan Kitten is stronger. Inside it, weaker.
Market
The Purina Pro Plan Kitten market on Amazon at a glance
Shoppers on Amazon United States searched for Purina Pro Plan Kitten 229K times last year and spent an estimated $840K. All 4 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 11.7% of those searches ended in a purchase.
Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $840K a year.
- Searches, last 12 months
- 229K
- Growth, 90 days vs prior 90
- +16.7%
- Conversion, latest week
- 11.7%
- Market size, estimated
- $840Ka year
- Peak month
- August2.2× the quietest month
- Top search term
- purina pro plan kitten food61K searches a year
02 · Price
A sale here is worth $31.26.
Listings sell for $31.26 on average, from $16.65 to $51.70. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $31.26 that is $39K to $47K a year per listing.
- Average price
- $31.26inside the $15 to $100 sweet spot
- Price range
- $16.65–$51.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $39K–$47K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #163 within Food. It carries 5,291 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #163in Food
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 5,291per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 102 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 102 months
Products
Top Purina Pro Plan Kitten products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Purina Pro Plan High Protein Wet Kitten Food Variety Pack DEVELOPMENT Kitten Favorites - (Pack of 24) 3 oz. Cans
- Price
- $43.57
- Rating
- 4.7/5
- Reviews
- 5,746
- Age
- 7y ago

Purina Pro Plan Kitten Dry Food Complete Essentials Chicken and Rice Formula - 3.5 lb. Bag
- Price
- $16.65
- Rating
- 4.7/5
- Reviews
- 316
- Age
- 1y ago

Purina Pro Plan Kitten Dry Food Complete Essentials Shredded Blend Chicken and Rice Formula - 6 lb. Bag
- Price
- $26.67
- Rating
- 4.8/5
- Reviews
- 354
- Age
- 1y ago

Purina ONE Grain Free Natural Pate Wet Kitten Food Healthy Kitten Chicken & Salmon Recipe - (Pack of 24) 3 oz. Pull-Top Cans
- Price
- $31.26
- Rating
- 4.6/5
- Reviews
- 2,015
- Age
- 7y ago

Purina Pro Plan High Protein Wet Kitten Food Variety Pack DEVELOPMENT Kitten Favorites - (2 Packs of 12) 3 oz. Cans
- Price
- $44.49
- Rating
- 4.6/5
- Reviews
- 1,398
- Age
- 9y ago
Trending
estimated 90-day click momentum
Purina Pro Plan Kitten Dry Food Complete Essentials Chicken and Rice Formula - 3.5 lb. Bag
- Price
- $16.65
- Rating
- 4.7/5
- Reviews
- 316
- Age
- 1y ago

Purina Pro Plan High Protein Wet Kitten Food Variety Pack DEVELOPMENT Kitten Favorites - (2 Packs of 12) 3 oz. Cans
- Price
- $44.49
- Rating
- 4.6/5
- Reviews
- 1,398
- Age
- 9y ago

Purina Fancy Feast Tender Ocean Whitefish Turkey Chicken and Salmon Feasts Wet Kitten Food Variety Pack - (Pack of 24) 3 oz. Boxes
- Price
- $21.23
- Rating
- 4.7/5
- Reviews
- 29,562
- Age
- 7y ago

Purina ONE Grain Free Natural Pate Wet Kitten Food Healthy Kitten Chicken & Salmon Recipe - (Pack of 24) 3 oz. Pull-Top Cans
- Price
- $31.26
- Rating
- 4.6/5
- Reviews
- 2,015
- Age
- 7y ago

Purina Pro Plan Pate High Protein Wet Kitten Food DEVELOPMENT Chicken & Liver Entree - (Pack of 24) 3 oz. Pull-Top Cans
- Price
- $44.10
- Rating
- 4.6/5
- Reviews
- 1,290
- Age
- 21y ago
Newest
by launch date
Purina Pro Plan Kitten Dry Food Complete Essentials Chicken and Rice Formula - 3.5 lb. Bag
- Price
- $16.65
- Rating
- 4.7/5
- Reviews
- 316
- Age
- 1y ago

Purina Pro Plan Kitten Dry Food Complete Essentials Shredded Blend Chicken and Rice Formula - 6 lb. Bag
- Price
- $26.67
- Rating
- 4.8/5
- Reviews
- 354
- Age
- 1y ago

Purina Pro Plan Kitten Dry Food Complete Essentials Chicken and Rice Formula - 16 lb. Bag
- Price
- $51.70
- Rating
- 4.7/5
- Reviews
- 316
- Age
- 1y ago

Purina Pro Plan Kitten Dry Food Complete Essentials Shredded Blend Chicken and Rice Formula - 3.2 lb. Bag
- Price
- $16.89
- Rating
- 4.8/5
- Reviews
- 354
- Age
- 1y ago

Purina Pro Plan Sensitive Skin and Stomach Kitten Food Salmon and Rice Formula - 7 lb.
- Price
- $27.41
- Rating
- 4.7/5
- Reviews
- 223
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
24
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
0%
- Purina Pro Plan82%
- Purina ONE14%
- Hill's Science Diet3%
- Fancy Feast2%
Demand
Purina Pro Plan Kitten search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.2×
Search terms
Top Purina Pro Plan Kitten search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- purina pro plan kitten food61K/yr
- purina pro plan kitten32K/yr
- purina pro plan kitten wet food26K/yr
- purina one kitten wet food21K/yr
- purina pro plan kitten food dry12K/yr
- pro plan kitten wet food6K/yr
- purina pro kitten6K/yr
- purina pro kitten wet food6K/yr
- purina pro plan wet kitten food6K/yr
- purina one wet kitten food6K/yr
Reviews and returns
What reviews say buyers love and hate about Purina Pro Plan Kitten
We read the reviews and the return reasons for every product selling here.
“it smelled terrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Purina Pro Plan Kitten questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









