purina pate cat food
Launch itA $2.3M/yr market growing +4.1% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.3M$2.3M/yr · 728K searches
Avg price
Incredible$23.11avg listing price — sweet spot $15–$100
Price range
Great$9.38–$37.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,586.19avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, purina pate cat food is a $2.3M/yr Amazon United States market (728K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Jun. Verdict: Launch it — 58/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
purina pate cat food market data
- Units sold / yr
- 100K–125K
- avg 2,500–3,000/product
- Revenue / yr
- $2.3M–$2.9M
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 13.4%
- Avg BSR
- #161
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 27%
- Out of stock
- 0.0%
- Avg brand age
- 81 months
- Avg seller age
- 123 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
88
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 93%
Open market
0%
- Friskies87%
- Purina ONE13%
Demand & seasonality
Weekly Amazon search volume, last 95 weeks — +4.1% search growth over the last 90 days.Peak months: Feb, Jun · busiest ÷ quietest = 4.8×
Top purina pate cat food search terms
- friskies pate230K/yr
- friskies wet cat food pate166K/yr
- purina one wet cat food84K/yr
- friskies pate canned cat food72K/yr
- friskies pate wet cat food18K/yr
- purina one cat food wet33K/yr
- friskies pate cat food28K/yr
- friskies tasty treasures wet cat food13K/yr
- friskies canned cat food pate10K/yr
- friskies meaty bits wet cat food10K/yr
Top purina pate cat food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Purina Friskies Pate Wet Cat Food Variety Pack Seafood and Chicken Pate Favorites 40ct VP - (Pack of 40) 5.5 oz. Cans
Friskies$30.134.6★32,951 rev
Purina Friskies Wet Cat Food Pate Variety Pack Salmon Dinner Turkey and Giblets Dinner and Mixed Grill - (2 Packs of 12) 5.5 oz. Cans
Friskies$18.524.6★16,360 rev
Purina Friskies Pate Wet Cat Food Variety Pack Seafood and Chicken Pate Favorites - 48 ct. Can
Friskies$36.314.6★32,951 rev
Purina ONE Natural High Protein Cat Food Variety Pack Turkey Chicken and Tuna Recipes - (2 Packs of 12) 3 oz. Cans
Purina ONE$30.994.6★1,431 rev
Purina Friskies Wet Cat Food Variety Pack Tasty Treasures Prime Filets (With Ocean Fish and Tuna With Chicken and With Turkey) - 5.5 Ounce (Pack of 12)
Friskies$9.384.7★25,605 rev
Newest
by launch datePurina Friskies Pate Wet Cat Food Variety Pack Seafood and Chicken Pate Favorites - 48 ct. Can
Friskies$36.3132,951 rev
Purina Friskies Wet Cat Food Variety Pack Oceans of Delight Flaked and Prime Filets - 48 ct. Can
Friskies$37.1021,444 rev
Purina Friskies TurChicken Turkey and Chicken Wet Cat Food Variety Pack with Meaty Bits Prime Filets and Extra Gravy 48 ct.
Friskies$36.4011,340 rev
Purina ONE Grain Free Natural Pate Wet Cat Food Variety Pack Beef Chicken and Ocean Whitefish Recipes - (2 Packs of 12) 3 oz. Pull-Top Cans
Purina ONE$28.21933 rev
Purina Friskies Indoor Cat Food 24ct VP - (Chicken and Turkey Casserole Saucy Seafood Bake Homestyle Turkey Dinner) - (Pack of 24) 5.5 oz. Cans
Friskies$18.3817,407 rev
Trending
90-day click momentumPurina Friskies Wet Cat Food Variety Pack Oceans of Delight Flaked and Prime Filets - 48 ct. Can
Friskies$37.104.7★
Purina Friskies Indoor Cat Food 24ct VP - (Chicken and Turkey Casserole Saucy Seafood Bake Homestyle Turkey Dinner) - (Pack of 24) 5.5 oz. Cans
Friskies$18.384.6★
Purina Friskies TurChicken Turkey and Chicken Wet Cat Food Variety Pack with Meaty Bits Prime Filets and Extra Gravy 48 ct.
Friskies$36.404.6★
Purina Friskies Wet Cat Food Variety Pack Tasty Treasures Prime Filets (With Ocean Fish and Tuna With Chicken and With Turkey) - 5.5 Ounce (Pack of 12)
Friskies$9.384.7★
Purina Friskies Gravy Wet Cat Food Variety Pack Meaty Bits - (Pack of 24) 5.5 oz. Cans
Friskies$18.634.6★
What buyers say about purina pate cat food
What buyers praise and complain about, mined from review topics.What buyers love
“Cat approved”
“Decent price”
“Good quality”
“Great variety of flavors”
“tastes great”
“As advertised”
“Seems fresh”
“Good & moist”
“easy to use”
“The texture is perfect”
What buyers complain about
“Smells bad”
“leaking everywhere”
“Not happy with quality”
“Not a good choice my cat's usually love this flavor”
“Could be less expensive”
“Terrible Diarrhea”
“Spoiled food”
“Just too dry”
“This could be contaminated”
“Disappointed in the false advertising”
Top return reasons
Common questions
- Is purina pate cat food profitable to sell on Amazon United States?
- The niche generates $2.3M/yr across 26 tracked products. 90-day search growth is +4.1%. Flapen's verdict: Launch it (58/100).
- How competitive is the purina pate cat food niche?
- 2 brands and 88 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in purina pate cat food?
- Top complaints mined from reviews: Smell, Leak-Proof, Quality-Overall. The return rate is 0.0%.
- When does demand for purina pate cat food peak?
- Demand peaks in Feb–Jun; the busiest month runs 4.8× the quietest.
- What does it cost to enter the purina pate cat food niche?
- Listings span $9.38–$37.10; the average listing price is $23.11 (sweet spot $15–$100). The average incumbent carries 10,586 reviews — the moat a new listing must climb.