purina one live clear cat food
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$43.96avg listing price — sweet spot $15–$100
Price range
Incredible$17.92–$70.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.6M$1.6M/yr · 363K searches
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,950.91avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.2%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, purina one live clear cat food is a $1.6M/yr Amazon United States market (363K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
purina one live clear cat food market data
- Units sold / yr
- 30K–40K
- avg 2,000–2,500/product
- Revenue / yr
- $1.3M–$1.8M
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 10.0%
- Avg BSR
- #133
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 27%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Purina ONE56%
- Purina Pro Plan44%
Demand
Weekly Amazon search volume, last 47 weeks — +9.2% search growth over the last 90 days.Top purina one live clear cat food search terms
- purina live clear cat food65K/yr
- allergy cat food27K/yr
- live clear purina cat food34K/yr
- allergen reducing cat food26K/yr
- purina pro plan live clear cat food24K/yr
- purina live clear20K/yr
- cat allergy food17K/yr
- purina one live clear cat food23K/yr
- liveclear cat food20K/yr
- live clear cat food17K/yr
Top purina one live clear cat food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Purina ONE LiveClear Allergen-Reducing Cat Food Dry Formula with Real Chicken As The Number One Ingredient - 6.3 lb. Bag
Purina ONE$31.544.7★898 rev
Purina Pro Plan Allergen Reducing High Protein Cat Food LIVECLEAR Chicken and Rice Formula
Purina Pro Plan$37.684.7★3,367 rev
Purina ONE LiveClear Allergen-Reducing Cat Food Dry Formula with Real Chicken As The Number One Ingredient - 3 lb. Bag
Purina ONE$17.924.7★898 rev
Purina Pro Plan Allergen Reducing High Protein Cat Food LIVECLEAR Chicken and Rice Formula - 16 lb. Bag
Purina Pro Plan$70.264.7★3,367 rev
Purina Pro Plan Allergen Reducing High Protein Cat Food LIVECLEAR Salmon and Rice Formula - 7 lb. Bag
Purina Pro Plan$37.444.7★4,425 rev
Newest
by launch date
Purina ONE LiveClear Allergen-Reducing Cat Food Dry Formula with Real Chicken As The Number One Ingredient - 14 lb.
Purina ONE$56.2933 rev
Purina ONE LiveClear Allergen-Reducing Dry Kitten Food Formula with Real Chicken As The Number One Ingredient - 5 lb. Bag
Purina ONE$30.42262 rev
Purina ONE LiveClear Allergen-Reducing Cat Food Dry Formula with Real Chicken As The Number One Ingredient - 6.3 lb. Bag
Purina ONE$31.54898 rev
Purina ONE LiveClear Allergen-Reducing Cat Food Dry Formula with Real Chicken As The Number One Ingredient - 3 lb. Bag
Purina ONE$17.92898 rev
Purina Pro Plan Live Clear Cat Food Weight Management and Cat Allergen Reducer Chicken and Rice Formula - 12.5 lb. Bag
Purina Pro Plan$70.761,077 rev
Trending
90-day click momentumPurina ONE LiveClear Allergen-Reducing Cat Food Dry Formula with Real Chicken As The Number One Ingredient - 14 lb.
Purina ONE$56.294.6★
Purina Pro Plan Live Clear Cat Food Weight Management and Cat Allergen Reducer Chicken and Rice Formula - 12.5 lb. Bag
Purina Pro Plan$70.764.8★
Purina ONE LiveClear Allergen-Reducing Cat Food Dry Formula with Real Chicken As The Number One Ingredient - 6.3 lb. Bag
Purina ONE$31.544.7★
Purina ONE LiveClear Allergen-Reducing Dry Kitten Food Formula with Real Chicken As The Number One Ingredient - 5 lb. Bag
Purina ONE$30.424.8★
Purina Pro Plan Indoor Cat Food LiveClear Cat Allergen Reducing Turkey and Rice Formula - 5.5 lb. Bag
Purina Pro Plan$37.754.7★
What buyers say about purina one live clear cat food
What buyers praise and complain about, mined from review topics.What buyers love
“No allergies”
“Cats Love It”
“Worth every penny”
“Good food”
“The cats love the flavor”
“Works as advertised”
“Good quality and they live it so easy for them to digest”
“The cats enjoyed it”
“clean after few days”
“I'm already breathing better”
What buyers complain about
“who is allergic”
“could be lower priced”
“Doesn't work”
“Caused diarrhea”
“dry cat food”
“Product had fungus”
“I wish the ingrediants were a little cleaner”
“Can't attest to flavor”
“It took about 3 weeks to work”
“No scientific evidence”
Top return reasons
Common questions
- Is purina one live clear cat food profitable to sell on Amazon United States?
- The niche generates $1.6M/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the purina one live clear cat food niche?
- 2 brands and 19 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in purina one live clear cat food?
- Top complaints mined from reviews: Allergies, Value For Money, Functionality-Overall. The return rate is 0.0%.
- What does it cost to enter the purina one live clear cat food niche?
- Listings span $17.92–$70.92; the average listing price is $43.96 (sweet spot $15–$100). The average incumbent carries 1,951 reviews — the moat a new listing must climb.