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Purina One Live Clear Cat Food

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Purina One Live Clear Cat Food is a Maybe.

Flapen Score
54
54 / 100
Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 51
Market size
$1.6M/yr363K searches / yr
90-day growth
+9.2%search demand this quarter
Competition
79%top-5 click share · 2 brands · 19 sellers

Flapen Score

Purina One Live Clear Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Purina One Live Clear Cat Food is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purina One Live Clear Cat Food market on Amazon at a glance

Shoppers on Amazon United States searched for Purina One Live Clear Cat Food 363K times last year and spent an estimated $1.6M. All 2 brands take every click. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
363K
Growth, 90 days vs prior 90
+9.2%
Conversion, latest week
10.0%
Market size, estimated
$1.6Ma year
Top search term
purina live clear cat food65K searches a year

02 · Price

A sale here is worth $43.96.

Listings sell for $43.96 on average, from $17.92 to $70.92. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $43.96 that is $88K to $110K a year per listing.

Average price
$43.96inside the $15 to $100 sweet spot
Price range
$17.92–$70.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
$88K–$110K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #133 within Food. It carries 1,951 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#133in Food
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
1,951per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
75 months

Products

Top Purina One Live Clear Cat Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 244%

Demand

Purina One Live Clear Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 1.5× · 11 of 12 months tracked

Search terms

Top Purina One Live Clear Cat Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purina live clear cat food65K/yr
  • allergy cat food27K/yr
  • live clear purina cat food34K/yr
  • allergen reducing cat food26K/yr
  • purina pro plan live clear cat food24K/yr
  • purina live clear20K/yr
  • cat allergy food17K/yr
  • purina one live clear cat food23K/yr
  • liveclear cat food20K/yr
  • live clear cat food17K/yr

Reviews and returns

What reviews say buyers love and hate about Purina One Live Clear Cat Food

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Allergies”
52%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“who is allergic”
A buyer, on “Allergies”52% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Purina One Live Clear Cat Food questions

Answered from the same tracked data.