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Purina One Hairball Cat Food

Maybe

An estimated 0.0% of orders come back. But the products selling today already average 4.7★, so Purina One Hairball Cat Food is a Maybe.

Flapen Score
56
56 / 100Top 26% of 3,978 Pet Supplies niches · +5 vs the category median of 51
Market size
$642K/yr246K searches / yr
90-day growth
+17.9%search demand this quarter
Competition
62%top-5 click share · 9 brands · 65 sellers

Flapen Score

Purina One Hairball Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Purina One Hairball Cat Food is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Purina One Hairball Cat Food market on Amazon at a glance

Shoppers on Amazon United States searched for Purina One Hairball Cat Food 246K times last year and spent an estimated $642K. The top 5 brands take 90% of clicks. Demand peaks in Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $642K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
+17.9%
Conversion, latest week
10.5%
Market size, estimated
$642Ka year
Peak month
July2.1× the quietest month
Top search term
hairball cat food56K searches a year

02 · Price

A sale here is worth $24.82.

Listings sell for $24.82 on average, from $9.39 to $60.72. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $24.82 that is $25K to $31K a year per listing.

Average price
$24.82inside the $15 to $100 sweet spot
Price range
$9.39–$60.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$25K–$31K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Food. It carries 9,730 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#72in Food
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
9,730per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Purina One Hairball Cat Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

65

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

6%

  • Brand 143%
  • Brand 223%
  • Brand 312%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 6%)

Demand

Purina One Hairball Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.1×

Search terms

Top Purina One Hairball Cat Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hairball cat food56K/yr
  • hairball control cat food35K/yr
  • cat food hairball control29K/yr
  • dry cat food hairball control14K/yr
  • purina one hairball dry cat food15K/yr
  • cat food hairball12K/yr
  • iams hairball control dry cat food9K/yr
  • meow mix hairball control dry cat food10K/yr
  • purina hairball dry cat food11K/yr
  • hair ball cat food6K/yr

Reviews and returns

What reviews say buyers love and hate about Purina One Hairball Cat Food

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Pet Friendly”
16%of negative reviews mention “Indigestion”
<0.1%of orders come back, a rate Amazon rounds to zero
“Caused stomach irritation”
A buyer, on “Indigestion”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

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FAQ

Common Purina One Hairball Cat Food questions

Answered from the same tracked data.