Purina Little Bites Dog Food

Shoppers searched for this 322K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $593K a year.

Searches, last 12 months

322K

Growth, 90 days vs prior 90

-18.6%

Conversion, latest week

8.6%

Market size, estimated

$593Ka year

Top search term

beneful dog food dry172K searches a year

Listings sell for $21.33 on average, from $5.83 to $47.17. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $21.33 that is $21K to $27K a year per listing.

Average price

$21.33inside the $15 to $100 sweet spot

Price range

$5.83–$47.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,000–1,250

Revenue per listing a year

$21K–$27K

Returns

0.0%of orders · Amazon United States median 2.1%

13% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #781 within Food. It carries 4,094 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

13%

Prime listings

80%

Out of stock, average day

1.2%

Average rank

#781in Food

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

4,094per listing

Listings tracked

15

The brands on the shelf have sold for 105 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

105 months