Is Purina Kitten Wet Food profitable to sell on Amazon United States?

Flapen scores Purina Kitten Wet Food 54 out of 100 on Amazon United States, a Maybe. Shoppers spend $945K a year across 13 tracked products. Search demand grew +18.9% in the last 90 days.

How competitive is the Purina Kitten Wet Food niche on Amazon United States?

4 brands and 24 sellers compete in Purina Kitten Wet Food on Amazon United States. The top 5 Purina Kitten Wet Food products take 78% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Purina Kitten Wet Food?

Purina Kitten Wet Food buyers on Amazon United States complain most about Smell, Value For Money, and Indigestion. An estimated 0.0% of orders come back.

When does demand for Purina Kitten Wet Food peak?

Search demand for Purina Kitten Wet Food on Amazon United States peaks in Aug–Oct–Nov, and the busiest month runs 3.6× the quietest.

What does it cost to enter the Purina Kitten Wet Food niche?

Purina Kitten Wet Food sells for $31.26 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $16.65 to $51.70. The average product has 5,291 reviews, the count a new listing must catch up to.

Purina Kitten Wet Food

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Purina Kitten Wet Food is a Maybe.

Flapen Score: 54
54 / 100Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 51
Market size: $945K/yr260K searches / yr
90-day growth: +18.9%search demand this quarter
Competition: 78%top-5 click share · 4 brands · 24 sellers

Flapen Score

Purina Kitten Wet Food against its category

The dotted line is the Pet Supplies average. Past it, Purina Kitten Wet Food is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Purina Kitten Wet Food market on Amazon at a glance

Shoppers on Amazon United States searched for Purina Kitten Wet Food 260K times last year and spent an estimated $945K. All 4 brands take every click. Demand peaks in Aug–Oct–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $945K a year.

Searches, last 12 months: 260K
Growth, 90 days vs prior 90: +18.9%
Conversion, latest week: 11.6%
Market size, estimated: $945Ka year
Peak month: August3.6× the quietest month
Top search term: purina pro plan kitten food61K searches a year

02 · Price

A sale here is worth $31.26.

Listings sell for $31.26 on average, from $16.65 to $51.70. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $31.26 that is $47K to $63K a year per listing.

Average price: $31.26inside the $15 to $100 sweet spot
Price range: $16.65–$51.70
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 25K–30K
Units per listing a year: 1,500–2,000
Revenue per listing a year: $47K–$63K
Returns: 0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #163 within Food. It carries 5,291 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings: 46%
Prime listings: 100%
Out of stock, average day: 0.8%
Average rank: #163in Food
Average rating: 4.67 starsAmazon United States average 4.42 stars
Average reviews: 5,291per listing
Listings tracked: 13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 100 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 100 months

Products

Top Purina Kitten Wet Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Brand 178%
Brand 214%
Brand 35%
Brand 43%
Open — no brand owns it (0%)

Demand

Purina Kitten Wet Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Aug, Oct, Nov · busiest ÷ quietest = 3.6×

Search terms

Top Purina Kitten Wet Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

purina pro plan kitten food61K/yr +12.4%10.4% conv.
purina pro plan kitten32K/yr +31.5%9.3% conv.
purina kitten wet food29K/yr +33.2%8.7% conv.
purina pro plan kitten wet food26K/yr +22.6%9.1% conv.
purina one kitten wet food21K/yr +10.7%8.6% conv.
purina pro plan kitten food dry12K/yr +3.3%12.7% conv.
purina wet kitten food8K/yr +23.4%7.6% conv.
pro plan kitten wet food6K/yr +25.0%10.6% conv.
purina pro kitten6K/yr +37.9%11.6% conv.
purina pro kitten wet food6K/yr +14.0%12.6% conv.

Reviews and returns

What reviews say buyers love and hate about Purina Kitten Wet Food

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Pet Friendly”

17%of negative reviews mention “Smell”

<0.1%of orders come back, a rate Amazon rounds to zero

“it smelled terrible”

A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Purina Kitten Wet Food questions

Answered from the same tracked data.

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